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All Journal jurnal niara Kumawula: Jurnal Pengabdian Kepada Masyarakat
Bastanta Eka Putra Kembaren
Politeknik Pariwisata Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PELATIHAN PENGELOLAAN WEBSITE DALAM RANGKA PENINGKATAN KOMPETENSI DIGITAL MARKETING DAN TATA KELOLA DAYA TARIK WISATA DI DUSUN KREATIF INDONESIA Bastanta Eka Putra Kembaren; Liyushiana Liyushiana; Dewi Yanti; Christina Indriani Sianipar; Nurhafihah Khairi
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i1.36094

Abstract

Pariwisata merupakan salah satu industri yang potensial untuk dikembangkan pada masa modern sekarang. Namun tidak semua objek wisata dapat berkembang dengan baik karena beberapa faktor, misalnya masih digunakannya media tradisional dalam pelaksanaan promosi. Pemanfaatan media promosi digital yang memanfaatkan akses internet (termasuk website) dirasakan lebih cepat dan mudah bagi semua kalangan pasar yang akan dituju. Pelatihan pengelolaan website dalam rangka peningkatan promosi diharapkan mampu memberikan wawasan bagi para pelaku wisata di dusun kreatif Indonesia dalam meningkatan promosi dusun kreatif Indonesia dan mencapai target kunjungan yang maksimal. Metode yang dilakukan dalam pengabdian masyarakat berupa pelatihan Classroom method, pelatihan ini digunakan untuk memperkenalkan teori media digital dan pengelolaan website. Dalam pelatihan ini dilakukan berkesinambungan dengan tetap melalukan evaluasi dan monitoring sehingga dapat mencapai target pelatihan pengelolaan website di dusun kreatif Indonesia.
Strategi Pengelolaan Sumber Daya Manusia Lokal Dalam Meningkatkan Daya Saing Desa Wisata Riana Handayani Silalahi; Bastanta Eka Putra Kembaren; Deafany Clara Sinaga; Ellyta Elfrida Tambunan
Jurnal Niara Vol. 19 No. 1 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/avbm2811

Abstract

This study aims to analyze the condition of local human resources (HR), identify supporting and inhibiting factors in HR management, and formulate integrated HR management strategies to improve the competitiveness of Riverside Juma Bulu Tourism Village, Pardomuan Ajibata, Toba Regency. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation involving four key informants: the village head, village secretary, Pokdarwis chairman, and PKK representative. Data analysis employed Miles and Huberman's interactive model through data reduction, data display, and conclusion drawing. The findings reveal that local HR professionalism remains limited, constrained by an agrarian mindset that still prioritizes subsistence agriculture over tourism engagement. Key supporting factors include the community's strong gotong royong culture and a distinctive adventure product river tubing as the destination's competitive differentiator in the Lake Toba region. Five integrated strategies are recommended: hands-on practical training, cross-sector partnership building, strategic digital promotion, active youth engagement, and formulation of minimum service standards. This study contributes to the development of a contextual and measurable HR management model for nature-based tourism villages grounded in community-based tourism (CBT) principles
Co-Authors Christina Indriani Sianipar Deafany Clara Sinaga Dewi Yanti Ellyta Elfrida Tambunan Liyushiana, Liyushiana Nurhafihah Khairi Riana Handayani Silalahi