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All Journal IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan Proceeding National Conference Business, Management, and Accounting (NCBMA)
Ardin Sianipar
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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LEADERSHIP LEGACY AND SUSTAINABLE SCHOOL PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, TEACHER MOTIVATION, AND JOB SATISFACTION Ardin Sianipar; Aldo Hutagalung; Fransiska Wahyu Ari Susilawati
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study examines how leadership style, organizational culture, teacher motivation, and job satisfaction contribute to leadership legacy and sustainable school performance. The purpose of this study is to synthesize existing research, identify key research gaps, and propose an integrative conceptual framework that supports sustainable educational leadership aligned with Sustainable Development Goal 4 (SDG 4). A systematic literature review (SLR) was conducted following PRISMA guidelines. Articles were retrieved through the Dimensions AI platform, which provides access to major academic databases including Scopus, Emerald Insight, ScienceDirect, SpringerLink, and Google Scholar. The initial search identified 150 studies published between 2015 and 2025. After applying inclusion and exclusion criteria based on the PICOS framework and conducting independent screening by two researchers, 42 articles were selected for final analysis. Inter-coder reliability was assessed using Cohen’s kappa to ensure analytical consistency. The findings reveal three key patterns. First, leadership style—particularly transformational, instructional, and collaborative leadership—plays a central role in shaping leadership legacy and long-term school development. Second, organizational culture functions as an institutional mechanism that preserves leadership values and practices across leadership transitions. Third, teacher motivation and job satisfaction act as mediating factors linking leadership practices with school performance outcomes. This study contributes theoretically by proposing an integrative framework connecting leadership style, organizational culture, teacher motivation, and job satisfaction to leadership legacy and sustainable school performance. Practically, the findings provide insights for policymakers and school leaders seeking to strengthen sustainable educational leadership, particularly within the context of Indonesian secondary education.
Strategi Pemasaran Digital untuk Meningkatkan Pendapatan di Institusi Pendidikan di Era Digital Ardin Sianipar; Widya Angelia; Natalina Damayanthi
Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan Vol. 13 No. 1 (2026): Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Publisher : Program Studi Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/improvement.v13i1.66139

Abstract

This study aims to identify digital marketing strategies that enhance revenue streams in educational institutions, with a focus on developing countries such as Indonesia and on advanced technologies like AI and VR. A Systematic Literature Review (SLR) following PRISMA guidelines analyzed 25 peer-reviewed articles from 2020 to 2025, sourced from Scopus, Web of Science, and Google Scholar. Keywords included "digital marketing" and "revenue stream." Thematic analysis evaluated strategies, impacts, and influencing factors. SEO, social media, and AI-driven personalization increased enrollment by 25%, enhanced visibility by 200% compared with traditional methods, and improved ROI by 200%. Donations increased by 18%, and revenue from the adult segment rose by 42%, despite a 15–20% decline in post-pandemic enrollment. Technology infrastructure and collaboration support success, while skill gaps and privacy regulations hinder progress. This research uniquely focuses on the revenue impact of digital marketing in education, particularly in low-adoption regions such as Indonesia. It integrates AI, VR, and Generation Z behavior, addressing gaps in data ethics and multichannel strategies. Institutions should prioritize SEO, social media, and staff training, while adopting and implementing effective privacy policies. Influencer collaborations and CRM investments can enhance engagement and revenue. Governments should support digital training and implement balanced regulation to foster sustainable growth.
Co-Authors Aldo Hutagalung Fransiska Wahyu Ari Susilawati Natalina Damayanthi Widya Angelia