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p-Index From 2020 - 2025
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All Journal International Journal of Accounting & Finance in Asia Pasific
Li, Xin Tong
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Driving Sustainable Growth: The Key Success Factors of a Bank in Malaysia Sin, Liem Gai; Chien, Ng Wei; Liu, Jia Xin; Li, Wei Chen; Zhang, Li Xin; Li, Xin Tong; Sun, Yue Fei; Ali, A.J.; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3829

Abstract

In today's fast-paced era, it is very important to maintain the awareness of sustainable development, and this awareness is particularly important in the development of banks. Hong Leong Bank is a multinational bank in Malaysia and one of the top five banks in Malaysia. It currently has more than 300 branches in Malaysia. The bank is technology-focused and focused on financial capabilities to serve customers in five regions. To develop better, the Bank must consider sustainable development strategies. Our research surveys and data combine to explore what kind of sustainability strategy the company implements to enable successful sustainable development. Through a sample questionnaire survey, we investigated how more than 100 banks from all walks of life are sustainable. The survey shows that it should be discussed from the perspective of the customer. First, environmental and social responsibility, pay attention to integrity, cherish employees, and integrate into the community. Our study highlights the need for a sustainability strategy in banks and explores the key factors for the successful development of Hong Leong Bank, which will help to improve the company's future development and user experience.
Co-Authors Ali, A.J. Chien, Ng Wei Kee, Daisy Mui Hung Li, Wei Chen Liu, Jia Xin Sin, Liem Gai Sun, Yue Fei Zhang, Li Xin