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All Journal Bulletin of Management and Business Jurnal Teknik Mesin UDA
Sihombing, Elisabet
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Model Pembelajaran Kooperatif Tipe Numbered Head Together (NHT) Terhadap Hasil Belajar Siswa Tema 2 Subtema 1 “ Rukun Dalam Perbedaan” Pada Siswa Kelas IV di SD Negeri 091608 Sinaksak Siahaan, Theresia Monika; Sinaga, Sentina; Sihombing, Elisabet; Damanik, Putri; Sinaga, Enjelika; Simanjuntak, Roy
Jurnal Teknologi Mesin UDA Vol 2 No 2 (2025): DESEMBER
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/teknologimesin.v2i2.5507

Abstract

Tujuan penelitian ini adalah untuk meningkatkan hasil belajar siswa dalam pembelajaran tematik Tema 2 Subtema 1 melalui model pembelajaran kooperatif tipe Numbered Head Together (NHT). Penelitian ini dilaksanakan di SD Negeri 091608 sinakasak dengan subjek penelitian adalah kelas IV sebanyak 30 siswa. Jenis penelitian ini menggunakan metode eksperimen dengan desain penelitian One Group Pretest-Posttest Design. Teknik pengumpulan data yaitu tes dan dokumentasi. Teknik analisis data yaitu uji statistic deskriptif dan uji hipotesis. Hasil penelitian menunjukkan adanya peningkatan hasil belajar siswa melalui model pembelajaran kooperatif tipe Numbered Head Together (NHT). Hal ini dibuktikan dengan terjadinya peningkatan nilai ketuntasan siswa dimana pada nilai rata-rata pre-test yaitu 60,8 dan pada nilai rata-rata post-test yaitu 83,06 maka dapat disimpulkan bahwa penerapan model pembelajaran Numbered Head Together (NHT) terhadap hasil belajar siswa dikatakan cukup efektif.
Spicy Snacks, Sweet Prices: How Does Brand Image Determine Consumer Choices? Sihombing, Elisabet
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i2.425

Abstract

This study aims to analyze the effect of price on purchase intention mediated by brand image among consumers of XYZ spicy snack products in Malang City. In the highly competitive snack industry in Indonesia, price and brand image play an important role in influencing consumer behavior. This study explores how brand image can act as a mediating factor that strengthens the relationship between price and purchase intention. An explanatory quantitative approach was used in this study by distributing questionnaires to 60 consumers selected through a purposive sampling technique. Data were analyzed using the Partial Least Squares method with the help of SmartPLS 4.0 software. The results showed that price has a limited direct effect on purchase intention, but has a significant impact on brand image. Brand image, in turn, has a strong and positive influence on purchase intention. Furthermore, brand image significantly mediates the relationship between price and purchase intention. These findings suggest that XYZ spicy snack products should not only focus on affordable pricing strategies but also on enhancing brand image to drive consumer purchasing decisions more effectively.
Co-Authors Putri Damanik Siahaan, Theresia Monika Simanjuntak, Roy Sinaga, Enjelika Sinaga, Sentina