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All Journal Madani: Multidisciplinary Scientific Journal
Herdiansyah, Fajar
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Peran Ecommerce Shopee dalam Pengembangan Bisnis UMKM Youth Sneakers AF, Endang; Herdiansyah, Fajar
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 2 (2025): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14909123

Abstract

This study aims to analyze the role of Shopee e-commerce technology in driving the growth of the online business of Youth Shoes, a store that sells various well-known shoe brands. This study uses a quantitative descriptive approach based on the theory of Advertising Exposure and Product Promotion. The sample size is determined using the Slovin formula, while measurement and validity are carried out to ensure data accuracy. The results of the study are expected to provide an understanding of the benefits and challenges of using e-commerce for SMEs, as well as provide recommendations to improve the effectiveness of marketing strategies. In addition, this study contributes to the study of the influence of e-commerce on the development of SMEs in developing countries, which can be a reference for business actors, policy makers, and researchers.
Co-Authors AF, Endang