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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Meyrani Ananta Putri
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MARKETING MIX STRATEGY ANALYSIS ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SME) AT UD SANJAYA DRY NOODLES Meyrani Ananta Putri; M. Oktaviannur
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 1 (2025): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i1.458

Abstract

The business sector in Indonesia has developed from the use of complex strategies, competition, change and uncertainty. The goal is to find out the implementation that must be carried out in order to compete in the global market. Especially in Natar District, South Lampung Regency, Lampung Province at UD Sanjaya Dry Noodle SMEs. The advantages possessed by UD Sanjaya are having quality ingredients, modern production equipment and having a variety of snack products. Marketing mix is ​​a marketing strategy that has seven elements (7P) in the form of products, prices, promotions, distribution, processes, officers and physical support that aim to achieve organizational goals. This study uses a qualitative descriptive approach. Qualitative research is a type of research that aims to understand and analyze a phenomenon, problem. This method focuses on collecting data such as interviews, observations, field notes, and document analysis to provide a clear and comprehensive picture of the situation or context at the time of the study. It can be concluded from the (7P) studied that promotions on social media can also increase UD Sanjaya's marketing targets.
PELATIHAN DAN PENDAMPINGAN PEMBUATAN BATIK ECO PRINT SEBAGAI PELUANG HOME INDUSTRY KREATIF DI DESA TANJUNG SARI, LAMPUNG SELATAN M.Oktaviannur; Dora Rinova; Hanindyalaila Pienrasmi; Irsandi , Irsandi; Meyrani Ananta Putri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i3.8333

Abstract

Kegiatan Pemberdayaan Masyarakat yang dilakukan di Desa Tanjung Sari, Lampung Selatan ini bertujuan untuk memberdayakan ibu rumah tangga setempat melalui peningkatan keterampilan dalam industri kreatif yang ramah lingkungan. Batik eco print dipilih karena menggunakan bahan-bahan alami yang mudah diakses di lingkungan sekitar, serta memiliki potensi pasar yang menjanjikan.Metode pelatihan yang digunakan meliputi pemberian materi dan praktik langsung selama lima hari, dengan fokus pada teknik dasar pembuatan batik eco print dan penggunaan pewarna alami. Setelah pelatihan, peserta mendapatkan pendampingan intensif selama tiga bulan untuk memastikan penerapan teknik yang benar dan pengembangan produk yang konsisten. Program ini tidak hanya meningkatkan keterampilan dan membuka peluang usaha baru bagi masyarakat Desa Tanjung Sari, tetapi juga berkontribusi dalam pelestarian lingkungan melalui penggunaan bahan-bahan alami. Dengan dukungan yang berkelanjutan, diharapkan program ini dapat menjadi kegiatan pemberdayaan masyarakat yang berkelanjutan dan berdaya guna
Co-Authors Dora Rinova Hanindyalaila Pienrasmi Irsandi , Irsandi M. Oktaviannur M.Oktaviannur