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All Journal IJBE (Integrated Journal of Business and Economics) Publik (Jurnal Ilmu Administrasi)
Masri, Desi
Unknown Affiliation
Humanities Social Sciences

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Listener Loyalty to B'due Radio: Impact of Broadcast Quality and Brand Image Juhari, Juhari; Masri, Desi; Zufriady, Zufriady; Zakaria, Nor Balkish
Integrated Journal of Business and Economics (IJBE) Vol 9, No 1 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i1.1077

Abstract

Radio as an important medium for delivering information and entertainment is facing increasingly intense competition in the media industry. This study aims to examine the direct influence of broadcast quality and brand image on listener loyalty to B'Due Radio, with listener satisfaction acting as a mediating variable. This study uses a quantitative approach with a survey method, distributing questionnaires to 90 B'Due Radio listeners, including teenagers, BKKBN activity group members, FP cadres, field officers, and employees. The data were analyzed through Structural Equation Modelling (SEM) using the Smart PLS-3 software. The results indicate that both broadcast quality and brand image directly affect listener satisfaction, which in turn is associated with greater listener loyalty. Additionally, listener satisfaction mediates the relationship between broadcast quality, brand image, and listener loyalty. The study faces several limitations, such as a small sample size and difficulties in generalizing the results to a wider population. Nonetheless, these findings offer valuable insights into the factors that drive listener loyalty in radio. The results of this study can serve as recommendations for B'Due Radio to enhance broadcast quality, strengthen brand image, and improve listener satisfaction to bolster listener loyalty.  
Cross-Sector Collaboration, Organizational Commitment, and Service Innovation in the Premarital Counseling Program Masri, Desi; Juhari, Juhari; Afrizal, Afrizal
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 2 (2025): December 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.2.405-420.2025

Abstract

Premarital counseling programs play a pivotal role in fostering the development of quality families and preventing stunting at its roots. However, the implementation of these programs faces significant challenges, including low community engagement, insufficient cross-sector synergy, and limited service innovation. This study aims to investigate the influence of cross-sector collaboration, organizational commitment, and service innovation on the effectiveness of premarital counseling programs, with community participation acting as a mediating variable. A quantitative research design was employed, utilizing a survey administered to prospective couples undergoing premarital counseling conducted by relevant officers in the Bangka Belitung Islands Province. Data were analyzed using Structural Equation Modeling (SEM)-Partial Least Squares (PLS) to assess the interrelationships among the variables. The findings indicate that cross-sector collaboration, organizational commitment, and service innovation significantly enhance community participation and, consequently, the effectiveness of premarital counseling programs. Furthermore, community participation was found to significantly mediate the relationship between the independent variables and program effectiveness, thereby amplifying their impact. This research contributes to the literature by advancing the understanding of the role of cross-sector collaboration, organizational commitment, and service innovation in public service delivery, and highlights the critical importance of strengthening community participation as a strategic approach to improving the effectiveness of premarital counseling programs in fostering quality families
Co-Authors - Afrizal Juhari Juhari, Juhari Zakaria, Nor Balkish Zufriady, Zufriady