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All Journal Journal of Data Mining and Information Systems
Yanti, Limbong Aprilina
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Computer Science & IT

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Pengembangan Aplikasi Insentif dan Komisi Salesman sebagai Strategi Peningkatan Kinerja SDM Marketing Suwandi, Suwandi; Hatta, Muhammad; Turini, Turini; Akbari, Safitri; Yanti, Limbong Aprilina
JDMIS: Journal of Data Mining and Information Systems Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/jdmis.v3i1.4066

Abstract

The performance of salespeople is greatly influenced by the incentive and commission system implemented by the company. A system that is not transparent and structured can reduce salesman motivation and productivity. This research aims to develop an application for salesman incentives and commissions as a strategy to improve marketing HR performance. The methods used in this research include requirements analysis, system design, implementation and application testing. This application is designed to be web-based to make it easier to access and increase transparency in calculating incentives and commissions. The test results show that the implementation of this application is able to increase sales force satisfaction and motivation through a fairer and real-time commission calculation system. Apart from that, the sales target tracking feature and automatic rewards contribute to improving marketing HR performance. The conclusion of this research is that the use of digital-based applications can be an effective solution in increasing transparency, trust and salesman motivation, which ultimately has a positive impact on sales productivity.
Co-Authors Akbari, Safitri Muhammad Hatta Suwandi Suwandi Turini, Turini