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Pemasaran Semangka (Citrullus Lanatus) di Desa Waihatu Kecamatan Kairatu Barat Kabupaten Seram Bagian Barat Moh. Rahmad Santoso; Martha Turukay; Fioletta Papilaya
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.51

Abstract

In marketing, watermelon will undergo a marketing process and experience changes in prices at the producer level and prices at the end consumer, resulting in differences in the price of watermelon between producers and consumers. This makes marketing a very important activity. The aim of this research is to determine marketing channels, margins and marketing efficiency. The population in this study was 140 watermelon farmers. The sample was determined using the Slovin method, so that the selected respondents were 34 watermelon farmers and the sample of trader respondents was 5 people, namely 2 village collectors, 1 wholesaler and 2 retailers. The analytical tools used are descriptive analysis, margin analysis and efficiency analysis. The research results show that there are 2 marketing channel patterns for watermelon in Waihatu Village, namely: marketing channel I farmer-retailer-final consumer, while marketing channel II farmer-village collector-wholesaler-retailer-final consumer. The highest total marketing margin is in marketing channel I, namely IDR 2,000/kg, while the lowest total margin is in marketing channel II, namely IDR 1,000/kg. In conclusion, both marketing channels are classified as efficient, marketing channel II with an efficiency value of 12.21 percent and marketing channel I with the smallest efficiency value, namely 3.34 percent.
Analisis Ketahanan Pangan Rumah Tangga Berdasarkan Pola konsumsi Pangan : Studi Kasus Di Negeri Haruku Kecamatan Pulau Haruku Kabupaten Maluku Tengah Selsya Yulanda Mantouw; Junianita. F Sopamena; Fioletta Papilaya
Student Research Journal Vol. 2 No. 2 (2024): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i2.1124

Abstract

This research aims to find out what the food consumption patterns of farming households are and also to find out what the condition of household food security is in Negeri Haruku, Haruku Island District, Central Maluku Regency. The research method used in this research is quantitative descriptive in the form of household income, food and non-food expenditure and the proportion of food expenditure to total household expenditure. The sampling method used a cluster sampling technique with a total of 80 respondents. The research results show that people's food consumption patterns vary and that the average household is food secure.