Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi
Rahma Titania
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Efektivitas Tayangan Politik PKSTV dalam Meningkatkan Dukungan Pemilih PKS pada Pemilu 2024 Oktavia Anggi Ramadhani; Khansa Nabilla Lutfiyah; Rahma Titania; Ahren Jasmine Azzahra; Muhammad Prakoso Aji
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3291

Abstract

This study aims to analyze the effectiveness of PKSTV, a digital television platform owned by the Prosperous Justice Party (PKS), in increasing voter support in the 2024 election. The study focuses on how PKSTV, as a digital political campaign medium, plays a role in shaping public perception and influencing voters’ political behavior. Using a qualitative approach, this research employs literature review and content analysis to examine PKSTV’s political communication strategies, including the application of Agenda Setting Theory, in highlighting key issues and building a positive public opinion of PKS. The findings show that PKSTV contributes to increasing voters’ knowledge of PKS (cognitive effect), establishing a positive image of PKS among the public (affective effect), and mobilizing voter support (behavioral effect). However, PKSTV also faces challenges from intense competition in the digital media landscape and political polarization. The conclusion of this study indicates that PKSTV has significant potential to support PKS’s voter mobilization strategy through interactive and relevant digital content, especially for younger voters.
Co-Authors Ahren Jasmine Azzahra Khansa Nabilla Lutfiyah Muhammad Prakoso Aji Oktavia Anggi Ramadhani