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All Journal Jurnal Ilmu Komunikasi
Eka Septika
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Languange, Linguistic, Communication & Media

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Pengaruh Tingkat Pendidikan terhadap Tingkat Kesejahteraan Ekonomi Perempuan Usia Produktif di Kota Tangerang Cindy Olanda Sari; Neneng Widya; Eka Septika; Fitria, Fitria; Asfa Fikria
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3908

Abstract

The low economic well-being of women of productive age is often associated with inadequate levels of education, especially in Tangerang City. This study focuses on the effect of education level on the economic welfare of productive women in Tangerang City. Using gender equality theory, labor market theory, and human development theory, this research focuses on how education can improve individual economic capabilities. The approach is quantitative with primary statistics in the form of questionnaire results given to 400 women of productive age, further to secondary records within the shape of educational and economic statistical reports from relevant government institutions. The research results show that education is a key factor in increasing income and economic access, but the mismatch between the education obtained and labor market needs is an obstacle to optimizing women's welfare. This research emphasizes the importance of increasing access to quality education that is relevant to the needs of the world of work, as well as supporting programs to help women not only meet their daily financial needs, but also build sustainable economic prosperity through long-term asset management.
Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg Rahmi Hubbaka Ghayati; Lathifa Prima Ghanistyana; Neneng Widya Nengsih; Eka Septika; Hajar Azhari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4316

Abstract

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform.  This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.
Co-Authors Asfa Fikria Cindy Olanda Sari Fitria Fitria Hajar Azhari Lathifa Prima Ghanistyana Neneng Widya Neneng Widya Nengsih Rahmi Hubbaka Ghayati