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Strategi Kehumasan Tim Kampanye Partai Demokrasi Indonesia Perjuangan Kota Tangerang dalam Memenangkan Pasangan Joko Widodo-Jusuf Kalla pada Pemilihan Presiden 2014 Lathifa Prima Ghanistyana
Nyimak: Journal of Communication Vol 1, No 1 (2017): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Perumusan masalah dalam penelitian ini adalah bagaimana strategi PR PDI Perjuangan Kota Tangerang dalam memenangkan Jokowi-JK dalam pemilihan presiden 2014 di Kota Tangerang? Tujuan utama penelitian ini adalah untuk (1) mengetahui jenis strategi PR yang dilakukan oleh PDI Perjuangan Kota Tangerang dalam memenangkan pasangan Joko Widodo-Jusuf Kalla pada Pemilu 2014; (2) mengetahui implementasi strategi PR yang dilakukan oleh PDI Perjuangan Kota Tangerang dalam memenangkan pasangan Joko WidodoJusuf Kalla pada Pemilu 2014; dan (3) untuk mengevaluasi pengimplementasian strategi PR yang dilakukan oleh PDI Perjuangan Kota Tangerang dalam memenangkan pasangan Joko Widodo-Jusuf Kalla pada Pemilu 2014. Penelitian ini menggunakan metode deskriptif kualitatif. Dalam penelitian ini, data-data diperoleh melalui observasi partisipatif dan wawancara. Hasil penelitian ini menunjukkan bahwa PDI Perjuangan Kota Tangerang telah menerapkan strategi PR yang salah satunya dilakukan dengan membangun hubungan dengan media dan jurnalis sehingga sosialisasi yang dilakukan dapat berjalan dengan baik. Penerapan strategi tersebut berkontribusi bagi kemenangan pasangan Joko Widodo-Jusuf Kalla dalam perolehan suara di Kota Tangerang pada Pemilu 2014.Kata kunci: Strategi Public Relations, pemilihan presiden, PDI Perjuangan, Joko Widodo-Jusuf Kalla Formulation of the problem in this study were ( 1 ) How PR strategy PDI Tangerang City in winning Jokowi -JK in the 2014 presidential election in the city of Tangerang ? The main objective to be achieved in this study were ( 1 ) To determine the type of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 2 ) To investigate the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 3 ) To know the results of the evaluation of the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election. This research approach is qualitative and descriptive. In this study, they were the subject of research is informants ( key figure ). Subjects of this study were divided into two principal components, which consist of internal public and external public ie the Chairman of the PDI -P Tangerang City, Party cadres, observers and journalists. The object of this study is the behavior, activities and opinion of the Public Relations Team PDI struggle Tangerang. This study used data collection techniques with interviews, participant observation, and triangulation of data. The results of this study showed, PR PDI PerjuanganTangerang City has implemented a strategy, and the type of strategy and establish a good relationship with the media, journalists, so socialization goes well. As well as the evaluation associated with the party strategy. Victory Jokowi - JK in Tangerang as a result of the passage of communication and types of strategies appropriate to the characteristics of the city of Tangerang.Keywords: Public Relations Strategy , Presidential Election, PDI Perjuangan, Joko Widodo-Jusuf Kalla

STRATEGI KOMUNIKASI KELURAHAN KARANG TIMUR DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA PROGRAM PENGELOLAAN BANK SAMPAH Putri, Putri; Lathifa Prima Ghanistyana
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 3 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i3.6270

Pengelolaan sampah merupakan salah satu isu lingkungan yang memerlukan partisipasi aktif masyarakat untuk mencapai hasil yang optimal. Namun, rendahnya kesadaran dan keterlibatan masyarakat dalam program pengelolaan sampah masih menjadi kendala utama di banyak wilayah perkotaan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif dalam meningkatkan partisipasi masyarakat dalam program pengelolaan sampah. Dengan menggunakan pendekatan kualitatif dan metode studi kasus di Kelurahan Karang Timur, penelitian ini menggali efektivitas strategi pesan, penggunaan media, serta strategi tokoh kunci dan komunitas lokal. Hasil penelitian menunjukkan bahwa strategi komunikasi persuasif yang menggunakan narasi emosional dan framing positif efektif dalam meningkatkan kesadaran dan partisipasi masyarakat. Media sosial, seperti Instagram dan WhatsApp, berperan signifikan dalam menyebarkan pesan kampanye secara luas dan interaktif, terutama di kalangan generasi muda. Di sisi lain, media tradisional seperti surat masih relevan untuk menjangkau kelompok masyarakat yang kurang terpapar teknologi digital. Peran tokoh masyarakat dan komunitas lokal juga krusial dalam memperkuat kepercayaan masyarakat terhadap program, serta memobilisasi partisipasi secara berkelanjutan. Meskipun demikian, penelitian ini juga menemukan tantangan yang signifikan, seperti resistensi terhadap perubahan perilaku, keterbatasan infrastruktur pendukung, dan kurangnya koordinasi antara pemerintah dan masyarakat. Oleh karena itu, diperlukan sinergi antara edukasi yang berkelanjutan, peningkatan infrastruktur, dan pendekatan komunikasi yang lebih personal dan inklusif untuk memastikan efektivitas program pengelolaan sampah berbasis komunikasi persuasif.

Ekspolitasi Tubuh, Iklan, dan Gangguan Kesehatan Mental, dalam Film Tusk (2014) Indra Miftahul Fadli; Lathifa Prima Ghanistyana; Pradikta Aqsal Alrasyid; Muhamad Rifki Maulana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5234

The representation of bodily exploitation in visual media is a significant issue in contemporary communication studies, particularly when linked to social pressures and mental health. This research aims to analyze the representation of bodily exploitation and psychological disorders in the film Tusk (2014), as well as how the film’s narrative and visual elements convey criticism of media and advertising culture. Using a qualitative descriptive approach and Roland Barthes' semiotic analysis method, this study explores the denotative, connotative, and mythological meanings of cinematic symbols. The findings indicate that Tusk represents the human body as an object of manipulation that loses its humanity. The protagonist’s physical transformation into a walrus serves as a symbol of dehumanization caused by past trauma and social pressure. Cinematographic techniques and grotesque visual symbols intensify the atmosphere of psychological suffering experienced by the character. This study concludes that Tusk is not merely a horror film, but also a reflective medium that voices the importance of empathy, awareness of trauma's impact, and the protection of bodily integrity in visual culture. These findings are relevant in expanding the understanding of how media shapes perceptions of the body and mental health.

Strategi Efektivitas Iklan Layanan Kesehatan Meningkatkan Kesadaran Masyarakat Tentang Penyakit Menular Anastasya, Clara; Muhamad Rifqi Chalik; Lathifa Prima Ghanistyana

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v13i1.6223

Tujuan Penelitian ini adalah untuk mengetahui tentang penyakit menular yang terjadi dikalangan masyarakat, penyakit menular merupakan suatu penyakit yang disebabkan oleh virus, bakteri yang penyebaranya sangat cepat terjadi dari satu individu ke individu lain, atau bisa melalui faktor lingkungan. Dampak dari penyakit menular sangat dapat mempengaruhi kesehatan individu yang menimbulkan beban ekonomi,waktu,dan tenaga. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur untuk menganalisis Strategi Efektivitas Iklan Layanan Kesehatan Meningkatkan Kesadaran Masyarakat Tentang Penyakit Menular, Data menggunakan analisis isi melalui proses reduksi data, dan triangulasi sumber. Hasil penelitian menunjukan bahwa Kesadaran public memegang peranan penting dalam pencegahan penyakit menular karena mendorong individu dan masyarakat untuk mengadopsi perilaku sehat serta membuat keputusan yang tepat. Pendidikan kesehatan, seperti konseling, terbukti meningkatkan kesadaran remaja tentang pencegahan penyakit dari 60% menjadi 90%.

Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg Rahmi Hubbaka Ghayati; Lathifa Prima Ghanistyana; Neneng Widya Nengsih; Eka Septika; Hajar Azhari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4316

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform. This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.

Peran Algoritma AI dalam Personalisasi Konten dan Filter Bubble Nida Briliyanda; Trieas Wibawa Areifien; Lathifa Prima Ghanistyana; Allysan Sukma Dewi; Sintia Putri Yani
Jurnal Riset Public Relations Volume 5, No. 1, Juli 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i`1.6979

Abstrak. Perkembangan teknologi kecerdasan buatan (AI) telah membawa dampak besar dalam dinamika komunikasi di media sosial, khususnya melalui personalisasi konten yang memicu terbentuknya filter bubble. Penelitian ini bertujuan untuk mengeksplorasi bagaimana algoritma AI memengaruhi pola komunikasi digital, serta persepsi pengguna terhadap konten yang dikurasi oleh sistem tersebut. Dengan pendekatan kualitatif studi kasus, penelitian ini melibatkan dua belas partisipan pengguna aktif media sosial berusia 18–35 tahun. Data dikumpulkan melalui wawancara semi-terstruktur dan observasi digital, kemudian dianalisis secara tematik menggunakan bantuan perangkat lunak NVivo 12 Plus. Temuan menunjukkan bahwa algoritma AI secara signifikan menyaring konten sesuai preferensi pengguna, namun sekaligus membatasi keberagaman informasi, memperkuat ruang gema, dan meningkatkan polarisasi sosial. Mayoritas partisipan menunjukkan tingkat literasi algoritmik yang rendah, yang memperparah ketidaksadaran akan proses seleksi informasi. Studi ini menggarisbawahi pentingnya peningkatan literasi algoritmik dan transparansi sistem rekomendasi sebagai bagian dari edukasi digital kritis. Implikasi hasil penelitian ini penting bagi pengembangan kebijakan media yang etis serta penguatan kapasitas publik dalam mengelola informasi di era digital.. Absract. The development of artificial intelligence (AI) technology has had a major impact on the dynamics of communication on social media, especially through content personalization that triggers the formation of filter bubbles. This research aims to explore how AI algorithms affect digital communication patterns, as well as users' perceptions of the content curated by the system. With a qualitative case study approach, this study involved twelve participants of active social media users aged 18–35 years. Data was collected through semi-structured interviews and digital observations, then analyzed thematically using the help of NVivo 12 Plus software. The findings show that AI algorithms significantly filter content according to user preferences, but at the same time limit the diversity of information, amplify echo chambers, and increase social polarization. The majority of participants showed low levels of algorithmic literacy, which exacerbated the lack of awareness of the information selection process. This study underscores the importance of improving algorithmic literacy and the transparency of recommendation systems as part of critical digital education. The implications of the results of this study are important for the development of ethical media policies and strengthening public capacity in managing information in the digital era..

Pengaruh Konten Komunikasi Instagram @studiodjiwa terhadap Persepsi Pengikut dalam Meningkatkan Kesadaran Kesehatan Mental Nadifa Zahra Hasbullah; Lathifa Prima Ghanistyana; Sabrina Setyaningtyaz; Mas Siti Syakira; Muhammad Defran Ikhsan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i3.5365

This study aims to analyze the influence of content published by @studiodjiwa Instagram accounts on followers' perceptions in increasing mental health awareness. The background of this research departs from the phenomenon of increasing use of social media, especially Instagram, as a means of delivering mental health information among the young generation of Indonesia. The approach used was quantitative with a correlational design, involving 101 respondents who were followers of the account. Data was obtained through questionnaires that measured the intensity of social media use and perception of the mental health content presented. The results showed a very strong relationship between communication content and follower perception, with a correlation coefficient value of 0.925 and a contribution of 85.5% to perception variation. These findings were analyzed using persuasive communication theory, social construction, perceptual theory, and digital health communication as a theoretical basis. This research makes an important contribution to mental health practitioners and digital content creators in designing more effective, informative, and engaging communication strategies. In the midst of the development of the digital era, the results of this study confirm the importance of using social media as an educational tool that has a positive impact on increasing awareness of mental health.

Strategi Efektivitas Iklan Layanan Kesehatan Meningkatkan Kesadaran Masyarakat Tentang Penyakit Menular Anastasya, Clara; Muhamad Rifqi Chalik; Lathifa Prima Ghanistyana
HERITAGE Vol 13 No 1 (2025): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v13i1.6223

Tujuan Penelitian ini adalah untuk mengetahui tentang penyakit menular yang terjadi dikalangan masyarakat, penyakit menular merupakan suatu penyakit yang disebabkan oleh virus, bakteri yang penyebaranya sangat cepat terjadi dari satu individu ke individu lain, atau bisa melalui faktor lingkungan. Dampak dari penyakit menular sangat dapat mempengaruhi kesehatan individu yang menimbulkan beban ekonomi,waktu,dan tenaga. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur untuk menganalisis Strategi Efektivitas Iklan Layanan Kesehatan Meningkatkan Kesadaran Masyarakat Tentang Penyakit Menular, Data menggunakan analisis isi melalui proses reduksi data, dan triangulasi sumber. Hasil penelitian menunjukan bahwa Kesadaran public memegang peranan penting dalam pencegahan penyakit menular karena mendorong individu dan masyarakat untuk mengadopsi perilaku sehat serta membuat keputusan yang tepat. Pendidikan kesehatan, seperti konseling, terbukti meningkatkan kesadaran remaja tentang pencegahan penyakit dari 60% menjadi 90%.

IMPLEMENTASI CYBER PUBLIC RELATIONS AKUN @BADANKESBANGPOL.KOTATANGERANG DALAM OPTIMALISASI PELAYANAN INFORMASI PUBLIK Salma Aprilianti; Lathifa Prima Ghanistyana; Indah Rejeki; Anggun Annisa
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025 In Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.25348

The advancement of digital technology has transformed the paradigm of public relations (PR), particularly within government institutions, through the implementation of Cyber Public Relations (Cyber PR). Official social media accounts now serve as a frontline tool for delivering information to the public in a fast, interactive, and transparent manner. This study aims to analyze the implementation of Cyber PR strategies by the Instagram account @badankesbangpol.kotatangerang in supporting the optimization of public information services. This research adopts a descriptive qualitative approach, using digital observation, in-depth interviews, and documentation as data collection techniques. Observations were conducted on the account’s posts and interactions over the past six months, while interviews involved account administrators and public followers. The data were analyzed using Miles and Huberman’s interactive analysis model, involving data reduction, presentation, and conclu sion drawing. The findings reveal that the account has implemented Cyber PR elements through visual information delivery, consistent posting, and active interaction with followers. However, public participation remains largely passive (likes and views), with limited two-way substantive feedback. The communication strategy tends to be one-way, although the visual style and language align with digital media characteristics for government communication. It is concluded that the implementation of Cyber PR on the account contributes positively to public information transparency, though improvements in public engagement and participatory interaction are still needed. Developing dialogic content and encouraging citizen involvement are strategic steps moving forward.

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