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p-Index From 2020 - 2025
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All Journal Journal of Mandalika Review Journal of Rural Tourism (JoRT)
Zulkifali, Wan Ahmad Hasni Wan
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Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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What Makes Korean Cuisine Favoured? Discovering The Elements Affecting Malaysia’s Younger Generations Preferences Apriyanto, Yusup; Zulkifali, Wan Ahmad Hasni Wan; Muhammad Ramly, Alina Shuhaida; Sharif, Mohd Shazali Md; Hastuti Nurhayati; Harja, Oktomi
Journal of Mandalika Review Vol. 4 No. 1 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i1.211

Abstract

Introduction: The growing popularity of Korean cuisine among Malaysia's younger generation, driven by the Hallyu Wave raises concerns about overshadowing traditional Malaysian cuisine. This study examines factors behind this trend, emphasizing the critical role of preserving Malaysia's culinary heritage as a cornerstone of national identity and cultural preservation.Methodology: Qualitative research was conducted through semi-structured interviews with eleven (11) informants aged eleven to twenty-six (11-26) at UiTM Puncak Alam. Thematic has been employed to analyse the data. Findings: This study revealed four (4) key themes including; Media Influences, Social Influences, Curiosity, and Taste, which trigger the younger generation to consume Korean Food. The study elucidates how social media platforms influence culinary preferences, driven by curiosity and social influences. Additionally, the appeal of Korean cuisine's taste, particularly its spiciness, resonates with Malaysian palates. Conclusion: Understanding the multifaceted influences on culinary preferences can guide efforts to preserve Malaysia's traditional cuisine while acknowledging the global appeal of Korean food among younger generations. However, this study is limited to exploring factors affecting the younger demographic and cannot be generalized to a broader population. Future research is recommended to validate these findings using a statistical analysis, providing a more comprehensive understanding of the dynamics shaping culinary preferences in Malaysia.
Festival Sea-Sea: Gastronomic creativity of coastal communities in Banggai Island Karim, Syahrul; Apriyanto, Yusup; Zulkifali, Wan Ahmad Hasni Wan; Gozali, Gozali
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010660

Abstract

Purpose - The purpose of this research is to explore the gastronomic creativity of coastal communities, particularly in the utilization of local ingredients from the sea and surrounding environment, as well as how they develop sustainable culinary techniques and innovations, including aspects of culinary heritage.Method/Approach/Design - This research adopts a qualitative approach with a case study of the Festival Sea-Sea. Data were collected through interviews with local culinary practitioners and observations of festival activities, such as cooking demonstrations and discussions on sustainability in gastronomy.Findings - The research finds that coastal communities combine culinary innovation with sustainable practices in utilizing marine resources, while preserving aspects of their culinary heritage. Collaboration among fishermen, local chefs, and visitors enriches the gastronomic experience and supports the preservation of local culture.Originality/Value - This research highlights the importance of collaboration among communities in creating gastronomic creativity that supports environmental sustainability, the preservation of coastal cultural heritage, and the development of heritage cuisine that remains relevant in the modern era.
Co-Authors Apriyanto, Yusup Gozali, Gozali Harja, Oktomi Hastuti Nurhayati Muhammad Ramly, Alina Shuhaida Sharif, Mohd Shazali Md Syahrul Karim, Syahrul