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All Journal Cerdika: Jurnal Ilmiah Indonesia Priviet Social Sciences Journal Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Pengabdian Masyarakat (Jupemas) Jurnal Manajemen dan Bisnis (J-Mabis)
R. Sri Wahyu Budoyo Kusumo
Akademi Optometri Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Kajian Sistematis Integrasi Optik Lokal Yogyakarta dengan E-Commerce Tokopedia dan Shopee Kusumo, Sri Wahyu Budoyo; Wicaksono, Ardhitya Furqon; Wibowo, Arraywed Yudita
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v4i1.950

Abstract

Digital transformation driven by the development of information technology has affected various sectors, including the optical business. In Yogyakarta, a city with rapid growth of optical MSMEs, the utilization of e-commerce platforms such as Tokopedia and Shopee is still not optimal. In fact, the adoption of marketplaces has the potential to expand market reach and increase competitiveness. This study aims to examine the readiness and challenges of adopting digital technology in local optical businesses through the Systematic Literature Review (SLR) approach with the PRISMA protocol. A total of 25 relevant articles were selected from the Google Scholar, Garuda, DOAJ, and Scopus databases based on the inclusion criteria: publications in 2018–2024 and focusing on the digitalization of health MSMEs, e-commerce, and optical business practices in Indonesia, especially the Yogyakarta region. The results of the study showed that 87% of the literature supports the benefits of e-commerce integration for market expansion and improving customer experience. However, only around 12% of local opticians have implemented digital strategies optimally, especially in utilizing marketplace features such as chatbots, stock integration, and Official Stores. The main challenges include limited digital literacy of the workforce, inefficient logistics, and unsynchronized online health service regulations. This study concludes that structural readiness and increasing digital competence are the main prerequisites in optimizing the transformation of the optical business through e-commerce. As a recommendation, digital literacy training, marketplace integration workshops, and support for incentive policies from local governments are essential. This study also offers a conceptual model of three pillars of integration: digital products, marketplace interactions, and online-offline service synchronization as the basis for a post-pandemic local optical digitalization strategy.
The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region) Kusumo, Sri Wahyu Budoyo; Wibowo, Arraywed Yudita; Wicaksono, Ardhitya Furqon; Antono, Judi; Nuvida, Levya Otivian
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.540

Abstract

The rapid advancement of digitalization in the retail sector has compelled optical businesses to adopt Customer Relationship Management (CRM) systems to enhance customer loyalty, service personalization, and operational efficiency. In Jakarta, Indonesia's economic and lifestyle capital, urban customers increasingly demand digital, seamless, and personalized experiences in optical services. According to the World Health Organization (WHO, 2019), there has been a global shift toward interactive and digitally integrated vision care. However, empirical studies in Indonesia on the effectiveness of CRM in the optical sector remain scarce, fragmented, and lack comprehensive methodological synthesis. This study aims to evaluate the effectiveness of digital CRM systems in improving customer satisfaction within Jakarta's optical retail sector using a mixed-method approach that combines bibliometric and meta-analyses. A bibliometric review of 150 articles from Scopus, Web of Science, DOAJ, SINTA, and Google Scholar (2013–2023) was conducted using VOSviewer to map research trends. Subsequently, a meta-analysis of 32 empirical studies was performed using a random-effects model via the Comprehensive Meta-Analysis (CMA) software. The results reveal that digital CRM significantly impacts customer satisfaction (effect size = 0.61, 95% CI, p < 0.01). Among the CRM dimensions, customer tracking systems showed the highest influence (0.68), followed by loyalty programs (0.63) and automated feedback systems (0.59). This study affirms the strategic importance of CRM in the optical industry. It recommends upskilling optical professionals in digital CRM tools and fostering collaboration with local technology developers for service integration. Further primary research in Jakarta is encouraged to refine the CRM models tailored to urban optical practices.
LITERATUR REVIEW TENTANG PERAN BRAND AWARENESS DALAM MENINGKATKAN DAYA SAING BISNIS OPTIK LOKAL WILAYAH YOGYAKARTA TAHUN 2020 – 2025 Wibowo, Arraywed Yudita; Kusumo, Sri Wahyu Budoyo; Wicaksono, Ardhitya Furqon
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.162

Abstract

The development of the optical industry in Yogyakarta experienced significant acceleration between 2020 and 2025, driven by the adoption of digital technology and changes in consumer behavior. In this context, brand awareness has become a strategic factor in building the competitive advantage of local optical businesses. This study aims to evaluate the role of brand awareness in the competitiveness of local optical businesses in Yogyakarta using a Systematic Literature Review (SLR) and bibliometric approaches. A total of 38 articles from the Scopus, SINTA, and Google Scholar databases were analyzed using the PRISMA protocol and VOSviewer tool to map research trends, dominant keywords, and method distribution. The study results indicate that brand awareness significantly influences consumer loyalty, brand preference, and market differentiation. Quantitative approaches have been found to dominate in previous studies, but these are still limited to a more specific local context. This study concludes that strengthening brand awareness through a locality-based digital strategy is key to increasing the competitiveness of local optical businesses in Yogyakarta. Recommendations are provided for businesses to integrate local identity into their branding strategies.
STRATEGI PEMERIKSAAN KELAINAN REFRAKSI DAN EDUKASI KESEHATAN MATA DALAM PROGRAM DESA SEHAT MATA DI DUSUN MERTOSANAN KULON, KABUPATEN BANTUL Kusumo, Sri Wahyu Budoyo; Ardhitya Furqon Wicaksono; Judiantono
Jurnal Pengabdian Masyarakat (Jupemas) Vol. 6 No. 2 (2025): Oktober
Publisher : Universitas Bakti Tunas Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36465/jupemas.v6i2.1625

Abstract

Program Desa Sehat Mata (DESAMA) merupakan inisiatif pengabdian masyarakat yang bertujuan untuk meningkatkan kesadaran dan akses terhadap layanan kesehatan mata di daerah pedesaan, khususnya Dusun Mertosanan Kulon, Kabupaten Bantul. Program ini bertujuan mengatasi berbagai kendala seperti terbatasnya akses layanan, kurangnya pengetahuan masyarakat, serta faktor ekonomi. Penelitian ini menggunakan metode deskriptif cross-sectional dengan melibatkan 49 peserta yang mengikuti pemeriksaan mata dan edukasi kesehatan mata. Program DESAMA terdiri dari tiga komponen utama yaitu pemeriksaan kelainan refraksi, edukasi kesehatan mata, dan pemberian kacamata gratis. Pemeriksaan meliputi deteksi miopia, hipermetropia, astigmatisme, dan presbiopia dengan menggunakan autorefraktor dan trial lens. Metode pelaksanaan mencakup pendaftaran peserta, pemeriksaan objektif dengan autorefraktor, pemeriksaan subjektif menggunakan trial lens, serta distribusi kacamata berdasarkan hasil pemeriksaan. Sebanyak 49 peserta mengikuti kegiatan ini, dengan komposisi 71% perempuan dan 29% laki-laki. Sebagian besar peserta berusia di atas 50 tahun (47%), menunjukkan antusiasme tinggi dari kelompok lansia. Miopia ditemukan sebagai kelainan paling umum (23%), diikuti presbiopia (21%), serta kombinasi hipermetropia/presbiopia (21%) dan miopia/presbiopia (13%). Banyak peserta mengalami lebih dari satu jenis kelainan refraksi, menunjukkan perlunya penanganan yang lebih kompleks. Seluruh peserta menyatakan bahwa kegiatan ini sangat bermanfaat. Kesimpulannya, program DESAMA berhasil meningkatkan kesadaran dan memberikan akses layanan kesehatan mata yang terjangkau. Model ini dapat direplikasi di wilayah pedesaan lain sebagai upaya menurunkan angka gangguan penglihatan dan meningkatkan kualitas hidup masyarakat.
Kontradiksi Regulasi Perijinan Optikal : Studi Komparatif Kepastian Hukum Tenaga Kesehatan Optometris Dalam Peraturan Menteri Kesehatan RI Nomor 01 Tahun 2016 Dan Peraturan Menteri Kesehatan RI Nomor 14 Tahun 2021 R. Sri Wahyu Budoyo Kusumo; Ardhitya Furqon Wicaksono
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 1 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i1.2369

Abstract

Penelitian ini mengangkat masalah proses perijinan usaha yang menjadi aspek hukum krusial bagi setiap pelaku usaha, termasuk dalam penyelenggaraan optikal, di mana dualisme perundangan yang diatur dalam Peraturan Menteri Kesehatan RI No. 14 Tahun 2021 dan Peraturan Menteri Kesehatan RI No. 01 Tahun 2016 menciptakan ketidakjelasan dalam pemahaman masyarakat, khususnya mengenai kepastian hukum tenaga kesehatan optometris sebagai salah satu syarat ketenagaan. Tujuan penelitian ini adalah untuk menganalisis kepastian hukum dalam perijinan usaha optikal dan memahami implikasi dari dualisme peraturan terhadap pelaku usaha. Metode yang digunakan adalah analisis kualitatif dengan pendekatan yuridis normatif-empiris, mencakup kajian produk perundangan terkait penyelenggaraan optikal dan kesesuaian data langsung ke objek penelitian. Hasil penelitian menunjukkan bahwa ketidakjelasan dalam pemahaman peraturan mengakibatkan kesulitan bagi pelaku usaha dalam memenuhi persyaratan perijinan, terutama terkait keberadaan tenaga kesehatan optometris di fasilitas optikal. Dengan demikian, keberadaan tenaga kesehatan optometris di optikal sebagai fasilitas pelayanan kesehatan adalah mutlak, dan perlu adanya harmonisasi antara peraturan untuk memberikan kepastian hukum bagi pelaku usaha serta meningkatkan pemahaman masyarakat tentang perijinan usaha optikal.
Co-Authors Antono, Judi Judiantono Nuvida, Levya Otivian Wibowo, Arraywed Yudita Wicaksono, Ardhitya Furqon