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All Journal Priviet Social Sciences Journal Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Jurnal Manajemen dan Bisnis (J-Mabis)
R. Sri Wahyu Budoyo Kusumo
Akademi Optometri Yogyakarta
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Kajian Sistematis Integrasi Optik Lokal Yogyakarta dengan E-Commerce Tokopedia dan Shopee Kusumo, Sri Wahyu Budoyo; Wicaksono, Ardhitya Furqon; Wibowo, Arraywed Yudita
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v4i1.950

Abstract

Digital transformation driven by the development of information technology has affected various sectors, including the optical business. In Yogyakarta, a city with rapid growth of optical MSMEs, the utilization of e-commerce platforms such as Tokopedia and Shopee is still not optimal. In fact, the adoption of marketplaces has the potential to expand market reach and increase competitiveness. This study aims to examine the readiness and challenges of adopting digital technology in local optical businesses through the Systematic Literature Review (SLR) approach with the PRISMA protocol. A total of 25 relevant articles were selected from the Google Scholar, Garuda, DOAJ, and Scopus databases based on the inclusion criteria: publications in 2018–2024 and focusing on the digitalization of health MSMEs, e-commerce, and optical business practices in Indonesia, especially the Yogyakarta region. The results of the study showed that 87% of the literature supports the benefits of e-commerce integration for market expansion and improving customer experience. However, only around 12% of local opticians have implemented digital strategies optimally, especially in utilizing marketplace features such as chatbots, stock integration, and Official Stores. The main challenges include limited digital literacy of the workforce, inefficient logistics, and unsynchronized online health service regulations. This study concludes that structural readiness and increasing digital competence are the main prerequisites in optimizing the transformation of the optical business through e-commerce. As a recommendation, digital literacy training, marketplace integration workshops, and support for incentive policies from local governments are essential. This study also offers a conceptual model of three pillars of integration: digital products, marketplace interactions, and online-offline service synchronization as the basis for a post-pandemic local optical digitalization strategy.
The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region) Kusumo, Sri Wahyu Budoyo; Wibowo, Arraywed Yudita; Wicaksono, Ardhitya Furqon; Antono, Judi; Nuvida, Levya Otivian
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.540

Abstract

The rapid advancement of digitalization in the retail sector has compelled optical businesses to adopt Customer Relationship Management (CRM) systems to enhance customer loyalty, service personalization, and operational efficiency. In Jakarta, Indonesia's economic and lifestyle capital, urban customers increasingly demand digital, seamless, and personalized experiences in optical services. According to the World Health Organization (WHO, 2019), there has been a global shift toward interactive and digitally integrated vision care. However, empirical studies in Indonesia on the effectiveness of CRM in the optical sector remain scarce, fragmented, and lack comprehensive methodological synthesis. This study aims to evaluate the effectiveness of digital CRM systems in improving customer satisfaction within Jakarta's optical retail sector using a mixed-method approach that combines bibliometric and meta-analyses. A bibliometric review of 150 articles from Scopus, Web of Science, DOAJ, SINTA, and Google Scholar (2013–2023) was conducted using VOSviewer to map research trends. Subsequently, a meta-analysis of 32 empirical studies was performed using a random-effects model via the Comprehensive Meta-Analysis (CMA) software. The results reveal that digital CRM significantly impacts customer satisfaction (effect size = 0.61, 95% CI, p < 0.01). Among the CRM dimensions, customer tracking systems showed the highest influence (0.68), followed by loyalty programs (0.63) and automated feedback systems (0.59). This study affirms the strategic importance of CRM in the optical industry. It recommends upskilling optical professionals in digital CRM tools and fostering collaboration with local technology developers for service integration. Further primary research in Jakarta is encouraged to refine the CRM models tailored to urban optical practices.
LITERATUR REVIEW TENTANG PERAN BRAND AWARENESS DALAM MENINGKATKAN DAYA SAING BISNIS OPTIK LOKAL WILAYAH YOGYAKARTA TAHUN 2020 – 2025 Wibowo, Arraywed Yudita; Kusumo, Sri Wahyu Budoyo; Wicaksono, Ardhitya Furqon
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.162

Abstract

The development of the optical industry in Yogyakarta experienced significant acceleration between 2020 and 2025, driven by the adoption of digital technology and changes in consumer behavior. In this context, brand awareness has become a strategic factor in building the competitive advantage of local optical businesses. This study aims to evaluate the role of brand awareness in the competitiveness of local optical businesses in Yogyakarta using a Systematic Literature Review (SLR) and bibliometric approaches. A total of 38 articles from the Scopus, SINTA, and Google Scholar databases were analyzed using the PRISMA protocol and VOSviewer tool to map research trends, dominant keywords, and method distribution. The study results indicate that brand awareness significantly influences consumer loyalty, brand preference, and market differentiation. Quantitative approaches have been found to dominate in previous studies, but these are still limited to a more specific local context. This study concludes that strengthening brand awareness through a locality-based digital strategy is key to increasing the competitiveness of local optical businesses in Yogyakarta. Recommendations are provided for businesses to integrate local identity into their branding strategies.
Co-Authors Antono, Judi Nuvida, Levya Otivian Wibowo, Arraywed Yudita Wicaksono, Ardhitya Furqon