Lutfiyah Rahma Novelika
Universitas Negeri Surabaya

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Optimizing the Halal Food Industry Cluster as a Pillar of the Indonesian Economy Lutfiyah Rahma Novelika; Annisaa Nurul Ramadhani Novelika
ASEAN Journal of Halal Study Vol. 3 No. 1 (2026): Jurnal AJHS: Juni 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v3i1.42265

Abstract

Indonesia has substantial potential to become a global hub for the halal food industry due to its large Muslim population and increasing demand for halal products in both domestic and international markets. However, the potential of halal food industry clusters, particularly among micro, small, and medium enterprises (MSMEs), has not yet been fully optimized. This study aims to examine strategies for optimizing halal food industry clusters as a pillar of the Indonesian economy. A qualitative approach was employed using primary and secondary data collected through literature reviews and relevant online sources. The data were analyzed descriptively to identify key factors supporting halal industry development. The findings indicate that strengthening halal certification systems, expanding halal industrial zones, increasing halal literacy among MSMEs, enhancing government policy coordination, promoting domestic halal products, and developing international business networks are essential strategies for improving the competitiveness of halal food clusters. Community participation and collaboration among government institutions, industry actors, and consumers also play a crucial role in supporting sustainable halal industry development. The study concludes that an integrated cluster-based approach can strengthen MSME competitiveness, expand market access, and support Indonesia’s ambition to become a leading global halal industry hub while promoting long-term economic sustainability.
SOCIAL MEDIA-DRIVEN CONSUMER BOYCOTT IN INDONESIA: EXPLORING THE INTENSION-BEHAVIOR GAP THROUGH SOCIAL INFLUENCE AND ISLAMIC ETHICS Lutfiyah Rahma Novelika; Maryam Bte Badrul Munir; Moh. Farih Fahmi
Referensi Islamika: Jurnal Studi Islam Vol. 4 No. 1 (2026): FEBRUARY
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ri.v4i1.934

Abstract

This study systematically synthesizes existing literature to explain how social media-driven social influence shapes consumer boycott intention, what factors contribute to the intention–behavior gap between boycott intention and actual participation, and how Islamic ethical values explain consumer participation in social media-driven boycott movements in Indonesia. A Systematic Literature Review (SLR) was conducted using the PRISMA framework to identify, screen, and select relevant studies. Twenty-eight articles published between 2018 and 2026 met the predefined inclusion and exclusion criteria and were analyzed using thematic synthesis to identify recurring themes, compare findings across studies, and develop an integrated understanding of consumer boycott movements. Social media consistently strengthens consumer boycott intention by accelerating information dissemination, reinforcing collective awareness, and amplifying social influence. However, stronger boycott intention does not necessarily translate into actual boycott participation because consumer behavior is simultaneously shaped by psychological, contextual, and practical factors, including moral reasoning, perceived boycott effectiveness, product availability, and brand attachment. The synthesis also indicates that Islamic ethical values, reflected in religiosity, humanitarian solidarity, and principles of justice, provide an important framework for explaining consumer participation and sustained commitment to boycott movements among Indonesian Muslim consumers. Integrating digital social influence, the intention–behavior gap, and Islamic ethical values provides a more comprehensive understanding of consumer boycott behavior in digital environments. The findings may support future research on ethical consumption while offering insights for policymakers and businesses in responding to consumer activism surrounding socio-political issues. This review contributes by synthesizing evidence across studies into three interconnected themes social media-driven social influence, the intention–behavior gap, and Islamic ethical values thereby providing a more comprehensive understanding of consumer boycott movements in Indonesia.