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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economics, Management and Accounting
Tia Ariani Salsabila
Universitas Sangga Buana YPKP
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THE INFLUENCE OF MARKETING STRATEGY AND SERVICE INNOVATION ON THE GROWTH OF PRIVATE HOSPITAL PATIENTS Tia Ariani Salsabila; Kosasih; Vip Paramarta; Farida Yuliaty; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2502

Abstract

Private hospitals need to implement marketing strategies and service innovation to increase the number of patients and maintain a competitive advantage. Marketing strategies increase public awareness, while service innovation improves quality and patient satisfaction. This research aims to analyze the influence of both. The method used is a literature study with secondary data from articles and literature taken from Google Scholar (2020-2024). The results of research conducted by several authors also show that marketing strategies and service innovation have a significant impact in increasing the number of patients visiting the hospital.The research results show that these two factors have a positive effect on the number of patient visits. Effective marketing strategies can attract public interest in health services, while service innovation improves the quality of the patient experience. These two factors interact, helping hospitals strengthen their competitive advantage and drive patient growth. Therefore, hospitals must develop effective marketing and service innovation strategies to maintain growth and competitive advantage.
The Effect of Burnout, Professional Quality of Life, and Employee Satisfaction on the Implementation of Person-Centered Care (PCC) in Sebamban 2 Public Health Center, South Kalimantan Province Tia Ariani Salsabila; Farida Yuliaty; Ayu Laili Rahmiyati; Kosasih Kosasih; Vip Paramarta; Fitriana Fitriana
International Journal of Economics, Management and Accounting (IJEMA) Vol. 4 No. 2 (2026)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v4i2.443

Abstract

The implementation of PCC can be influenced by psychosocial factors among healthcare workers, such as Burnout, professional quality of life, and job satisfaction. High workload and emotional demands may reduce the well-being of healthcare workers and ultimately affect the quality of care provided. This study aimed to analyze the effect of Burnout, professional quality of life, and job satisfaction on the implementation of PCC among healthcare workers at Puskesmas Sebamban II, Tanah Bumbu Regency, South Kalimantan. A quantitative approach with a cross-sectional design was used, involving 63 respondents selected through total sampling. Data were collected using the Professional Quality of Life Scale (ProQOL-5), Job Satisfaction Survey (JSS), and Person-Centered Care Assessment Tool (P-CAT). Data analysis was conducted using Spearman correlation and multiple linear regression. The results showed that Burnout had a negative but non-significant relationship with PCC, while professional quality of life had a positive but non-significant relationship. Job satisfaction demonstrated a positive and significant effect on PCC (β = 0.370; p = 0.003). Simultaneously, job satisfaction was identified as the most influential factor in improving PCC implementation. In conclusion, job satisfaction is the main determinant influencing PCC implementation.
Co-Authors Ayu Laili Rahmiyati Farida Yuliaty Fitriana Fitriana Kosasih Vip Paramarta