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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS
Andi Syarifuddin
Politeknik Negeri Samarinda
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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IDENTIFYING THE ABSORPTION OF BUSINESS ADMINISTRATION GRADUATES IN INDUSTRIES THROUGHOUT EAST KALIMANTAN Umi Zunaidah; Armini Ningsih; Andi Syarifuddin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2253

Abstract

The relevance of the study field and employment is crucial in the context of the Tracer Study for the Applied Marketing Management program, as it indicates the efficacy of the education received by graduates. Once graduates obtain positions relevant to their studies, it indicates that the curriculum and instructional materials correlate by industry needs, therefore assisting their adjustment into the workforce. The analysis of alumni job status on Tracer study indicates the data is essential for the academic program. In evaluating the effectiveness of graduates in obtaining positions and the relevance of their education. The Tracer study results indicate 71% of alumni have successfully secured employment in diverse companies. Indicating effective job placement and pertinence of the study program's industry. This signifies that the education offered has effectively equipped graduates to confront the problems of the workforce. Furthermore, 12% of alumni pursue further education, 10% successfully establish their own businesses, ensuring succeeding academic entrepreneurship, and 7% work as managers in companies.
PENGARUH HARGA, PROMOSI, CITRA MEREK, DAN KUALITAS JARINGAN TERHADAP KEPUASAN PENGGUNA PAKET DATA INTERNET TELKOMSEL DI KOTA SAMARINDA Andi Syarifuddin; Amulia Alvindha; Basran; Charlyna S. Purba
JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS Vol. 6 No. 2 (2025)
Publisher : JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38062/jpab.v6i2.1043

Abstract

Seiring dengan peningkatan pengguna internet di era digital, penyedia layanan telekomunikasi berlomba untuk menawarkan paket data internet yang berkualitas dan memuaskan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh harga, promosi, citra merek, dan kualitas jaringan terhadap kepuasan pengguna paket data internet Telkomsel di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data primer melalui penyebaran kuesioner menggunakan google form kepada 97 responden yang merupakan pengguna paket data internet Telkomsel di Kota Samarinda. Data yang diperoleh kemudian dianalisis menggunakan analisis regresi linier berganda untuk menguji pengaruh variabel harga, promosi, citra merek, dan kualitas jaringan terhadap variabel kepuasan pengguna paket data internet. Hasil menunjukkan bahwa harga, promosi, citra merek, dan kualitas jaringan memiliki pengaruh positif dan signifikan secara parsial maupun simultan terhadap kepuasan pengguna paket data internet Telkomsel di Kota Samarinda.
Co-Authors Amulia Alvindha Armini Ningsih Basran Charlyna S. Purba Umi Zunaidah