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This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Andi Nurhasanah
Politeknik Negeri Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE FROZEN FOOD INDUSTRY IN SAMARINDA ANALYSIS OF REPURCHASE INTENTION, BRAND AWARENESS, CUSTOMER SATISFACTION AND CUSTOMER TRUST Prapdopo; Andi Nurhasanah; Johan Lucas Away; Rima Melati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2348

Abstract

This study aims to analyze and prove the Influence of Integrated Marketing Strategy in the Frozen Food Industry in Samarinda Analysis of Repurchase Intention, Brand Awareness, Customer Satisfaction, and Customer Trust. This study used a questionnaire with a sample of 162 respondents in Samarinda City. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistic 23 software and Structural Equation Modeling (SEM) with a sampling technique of accidental random sampling. The measurement scale used in this study uses a Likert scale with a score of 1 to 5. In this study, the researcher conducted an instrument test, namely a validity test and a reliability test as well as a classical assumption test such as a normality test and a multicollinearity test which were then carried out an estimation test and a structural model fit test. Based on the structural model used in this study
ENHANCING SERVICE EFFICIENCY THROUGH AN EXCEL MACRO- BASED INFORMATION SYSTEM: EVIDENCE FROM SANKEN SAMARINDA SERVICE CENTER Tandi Kadang; Tiara; Andi Nurhasanah; Angga Kusumah; Feti Fahmimroah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1527

Abstract

This study aims to develop an information system using Microsoft Excel Macros to improve service efficiency at the Sanken Samarinda Service Center. The background of this research lies in the operational condition that still relies heavily on manual record-keeping, resulting in data entry delays, calculation errors, and slow report generation. The development of this information system is expected to accelerate the administrative processes of sales and services while increasing data accuracy. The research applied a mixed-methods approach, employing observation, interviews, documentation, and literature review for data collection. The incremental model was used for system development, allowing design and testing to be carried out progressively. The findings indicate that implementing a Macro Excel-based system reduces data entry time by up to 50%, improves operational efficiency, and enables automatic and accurate report generation. In terms of effectiveness, the system successfully optimizes resource utilization and minimizes human error. These findings reinforce the theory of information technology efficiency, showing that simple software tools like Microsoft Excel can serve as economical and effective alternatives to support business process digitalization.
Co-Authors Angga Kusumah Feti Fahmimroah Johan Lucas Away Prapdopo Rima Melati Tandi Kadang Tiara