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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Syntax Transformation Asian Journal of Social and Humanities
Andreo Wahyudi Atmoko
Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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SMK Revitalization: Good Governance Efforts of the DKI Jakarta Provincial Government Erma Widyastuti; Andreo Wahyudi Atmoko
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.507

Abstract

DKI Jakarta is one of the pioneers in implementing the programme. In fact, the Governor of DKI Jakarta passed a special regulation for this program, which is contained in Governor Regulation Number 32 of 2019 concerning Revitalisation of Vocational High Schools. Therefore, this study aims to analyse the implementation of good governance principles in the implementation of the Vocational High School Revitalisation program by the DKI Jakarta Provincial Government. The research method used is a descriptive method with a qualitative approach. The theory of good governance is the analytical framework in this research. The data collection technique was conducted using a literature study of several literatures, such as journal articles, online news, and official government publications. Data were analysed using three stages, namely data reduction, data presentation, and conclusion drawing. The findings of this study show that the DKI Jakarta Provincial Government has well implemented the principles of transparency as well as the principles of effectiveness and efficiency in the implementation of the DKI Jakarta Vocational Revitalisation program. Meanwhile, the principle of participation has been fulfilled quite well. The principles of accountability and fairness cannot be assessed further. This is due to the lack of progressive reports from the DKI Jakarta Provincial Government regarding the implementation of Revitalisation of Vocational Schools. However, based on the available data, the principle of justice has been implemented quite well. In contrast to the principle of accountability, which seems to be less considered by the DKI Jakarta Provincial Government.
ANALISIS PENGARUH IKLAN DI MEDIA TRADISIONAL DAN MEDIA ONLINE TERHADAP PURCHASE INTENTION MELALUI EKUITAS MEREK: STUDI KASUS GARNIER PADA INDUSTRI KOSMETIK Yustarina Intan Melinda; Andreo Wahyudi Atmoko
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15985

Abstract

Kemajuan teknologi digital telah mengubah perilaku konsumen, khususnya dalam industri kosmetik. Penelitian ini bertujuan untuk mengkaji dan membandingkan pengaruh iklan melalui media tradisional (televisi, radio, cetak) dan media online (media sosial, iklan digital) terhadap niat beli, dengan ekuitas merek sebagai variabel mediasi. Penelitian ini menganalisis hubungan antara media iklan, empat dimensi ekuitas merek (kesadaran merek, persepsi kualitas, asosiasi merek, loyalitas merek), dan niat beli. Hasil penelitian menunjukkan bahwa iklan media tradisional secara signifikan memengaruhi kesadaran merek, namun tidak berpengaruh signifikan terhadap persepsi kualitas, asosiasi, maupun loyalitas. Sebaliknya, iklan media online berpengaruh signifikan terhadap kesadaran merek, persepsi kualitas, dan loyalitas merek. Di antara dimensi ekuitas merek, loyalitas memiliki pengaruh paling kuat terhadap niat beli. Temuan ini menekankan pentingnya strategi komunikasi yang mengintegrasikan kekuatan jangkauan media tradisional dengan daya tarik interaktif dari media digital guna memperkuat ekuitas merek dan mendorong niat beli konsumen.
Satisfaction and Loyalty in Cultural Heritage Tourism: Analysis of Destination Brand Experience Dimensions at Taman Mini Indonesia Indah Adam Faisal Faliti; Andreo Wahyudi Atmoko
Jurnal Syntax Transformation Vol 6 No 7 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i7.1091

Abstract

This study investigates a counterintuitive phenomenon in the context of cultural heritage tourism, where the Destination Brand Experience (DBE) dimensions that drive visitor satisfaction differ from those that influence tourist loyalty. The research is conducted at Taman Mini Indonesia Indah (TMII), analyzing data from 200 respondents who visited the destination after the revitalization process during the 2022–2025 period. Utilizing a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, the analysis reveals that sensory, affective, and behavioral experiences significantly influence visitor satisfaction levels (β = 0.201; 0.301; 0.384; p < 0.05). However, only intellectual experience is shown to have a direct impact on revisit intention (β = 0.177; p < 0.01). This finding challenges the fundamental assumption in tourism literature that satisfaction automatically leads to loyalty. The study contributes to the advancement of destination branding theory by demonstrating that satisfaction and loyalty do not always originate from the same experiences, but instead follow different psychological pathways as explained in Experience Economy Theory. The implication is that cultural heritage destination managers must design strategies that not only aim for short-term satisfaction through entertainment but also foster long-term visitor loyalty by providing transformative educational experiences.
Co-Authors Adam Faisal Faliti Erma Widyastuti Yustarina Intan Melinda