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All Journal Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities
Novianty Elizabeth Ayuna
Universitas Jayabaya
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Patterns of Participatory Communication in Empowering the MSMEs Sector Ika Yuliasari; Novianty Elizabeth Ayuna; Mega Ayu Permatasari
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in enhancing community economies, especially in the digital era. This article examines MSME actors in batik handicrafts in the Giriloyo area of Yogyakarta and weaving craftsmen in the Baduy area of Banten. The Indonesian government's development programs aim to empower MSMEs in tourist villages, fostering independence and community participation while preserving cultural heritage. Despite being in rural areas, these artisans have successfully promoted their products globally through communication technology. The research highlights the socio-cultural backgrounds of these communities, enriching findings on communication patterns and MSME sector empowerment. Employing a qualitative approach, data was gathered through observation, interviews, documentation, and focus group discussions. The analysis reveals that MSME actors primarily develop participatory communication networks to enhance marketing strategies for batik and woven products. Key findings include increased community engagement, expanded partnerships, fostered dialogical interactions, direct sales growth, and enhanced social media promotion. The research contributes to the theory of participatory communication in the digital era, marketing communication models, and MSME empowerment strategies. Practical implications suggest effective communication network development and business communication enhancement for MSMEs.
The synergistic effects of transformational leadership and communication competence on organizational culture in nonprofit organizations Novianty Elizabeth Ayuna; Abdorrakhman Gintings
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 4 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255879

Abstract

This study examined the influence of transformational leadership and communication competence on organizational culture in a nonprofit organization. The problem addressed was the lack of clarity regarding how these two factors interact to shape culture in the Indonesian context. A quantitative survey with an ex-post facto design was conducted involving all 36 employees of a foundation. Data were collected through a structured Likert-scale questionnaire, tested for validity and reliability, and analyzed using regression techniques. The results indicated that transformational leadership significantly influenced organizational culture (R² = 0.653), while communication competence also had a significant effect (R² = 0.476). Combined, both factors explained 87.1% of the variance, demonstrating a strong synergistic effect. The study concluded that strengthening leadership and communication simultaneously is essential for developing adaptive and sustainable organizational cultures in nonprofit institutions.
Co-Authors Abdorrakhman Gintings Ika Yuliasari Mega Ayu Permatasari