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All Journal Journal of Economic and Economic Education Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Sidiq, Ari Rahmana
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Investigating the Specialty Coffee Industry's Allure for Local and Global Investors Maspul, Kurniawan Arif; Akrem, Ahmed Mohammed; Sidiq, Ari Rahmana
Jurnal Sosial Sains dan Komunikasi Vol. 2 No. 2 (2024): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), juni 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v2i2.387

Abstract

The specialty coffee industry has experienced remarkable growth globally, becoming a prominent trend in various regions. In the Middle East, Saudi Arabia has emerged as a significant player, attracting substantial investor interest in the specialty coffee sector. This article aims to delve deeper into the reasons behind the allure of the specialty coffee industry in Saudi Arabia, highlighting its position as a global trendsetter in the Middle East. Saudi Arabia's rising middle class, cultural attachment to coffee, thriving coffee culture, government support, and export potential contribute to its appeal for investors. Employing a qualitative approach, including interviews, discussions, and literature review, this study provides comprehensive insights into the specialty coffee industry in Saudi Arabia. The findings emphasize the significant potential for long-term growth and profitability, making specialty coffee investments in Saudi Arabia an attractive proposition for local and global investors.
Factors Influencing Consumer Preferences for Espresso and Omni Roasted Coffee: A Comprehensive Analysis Maspul, Kurniawan Arif; Sidiq, Ari Rahmana
Journal of Economics and Economic Education Vol. 1 No. 1 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i1.678

Abstract

This qualitative study conducted in Buraydah, Saudi Arabia, explores coffee customers' shifting preferences, with a focus on the growing popularity of espresso and multi-roasted coffee. Through interviews with consumers, baristas, and coffee roasters, the study investigates the motivations behind these choices, which include health concerns, flavor exploration, and a dislike for highly acidic coffees. The findings highlight the appeal of concentrated flavor, higher caffeine concentration, and the ability to appreciate the varied qualities of coffee beans from different places. Omni roasted coffee, with its medium-dark roast, has a balanced flavor profile that works well with a number of brewing methods. The concept of coffee terroir, which highlights the distinct flavors associated with individual origins, influences customer preferences. These findings have ramifications for coffee growers and baristas, who can meet shifting customer needs by acquiring high-quality beans and perfecting brewing procedures. This study leads to a better knowledge of changing coffee preferences and gives practical insights for industry stakeholders.
Co-Authors Akrem, Ahmed Mohammed Kurniawan Arif Maspul