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All Journal ZIJEc: Zabags International Journal of Economy
Elfinda, Yati Rahmita
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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Branding Strategy for Broiler Chicken to Increase Distributor Competitiveness and Income Elfinda, Yati Rahmita; Daud, Daud; Kuswanto, Kuswanto
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.95

Abstract

This research is about the marketing strategy of slaughtered chicken in increasing the income of the Distibutor in Muara Sabak Ilir Village, East Sabak District. The approach used in this study is qualitative with observational data collection methods, interviews and documentation. And the results of the study showed; first, do good service and politely to buyers, then for the price applied per Kg of IDR. 30,000 is an affordable price for buyers. Furthermore, the second chicken price determination varies if the chicken is bought net at a price of IDR. 40,000 and if it is bought gross the price is IDR. 32,000,000, but even though the price is more expensive is also fairly in demand, and for the marketing strategy here can be suggested in addition to promotions from customers to customers can also use pamphlets / the like.
Co-Authors Daud, Daud Kuswanto Kuswanto