Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal ZIJEc: Zabags International Journal of Economy Cognitionis Civitatis et Politicae
Rozikin, Khoirul
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Sharia Marketing Strategies in Micro Businesses Rozikin, Khoirul; Musthofa, M. Arif; Nurjali, Nurjali
Zabags International Journal of Economy Vol. 3 No. 1 (2025): Economic Studies
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijec.v3i1.98

Abstract

This study discusses the analysis of sharia marketing strategies in micro-businesses, with a focus on the application of Islamic values in marketing activities. Microbusinesses have an important role to play in the economy, but they face challenges such as limited capital, market access, and a lack of understanding of effective marketing strategies. Sharia marketing offers solutions through the principles of honesty, fairness, and transparency that can increase customer loyalty and business competitiveness. The research method used is a qualitative approach with a case study method. Data was collected through in-depth interviews, direct observations, and documentation analysis. The results of the study show that sharia marketing strategies have a positive impact on the sustainability of micro businesses. Traders who apply the principles of honesty and transparency in transactions have an easier time gaining customer trust. However, the implementation of sharia marketing still faces various obstacles, including a lack of in-depth understanding of this concept as well as limited capital. Therefore, education, financial support, and the use of digital technology are important steps in increasing the effectiveness of sharia marketing. This research confirms that sharia marketing has great potential in building sustainable and ethical micro businesses. Support from various parties, including Islamic financial institutions and the government, is needed to strengthen the implementation of this strategy. Further research is suggested to explore sharia-based marketing innovations in various business sectors.
The Influence of Transformational Leadership and Organizational Culture as Mediation on Employee Performance at Ciawi Regional Hospital Rozikin, Khoirul; Nurdin, Boy
Cognitionis Civitatis et Politicae Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v1i6.1833

Abstract

This study aims to analyze the influence of transformational leadership on employee performance with organizational culture as a mediating variable at Ciawi Regional General Hospital (RSUD Ciawi). A quantitative approach was employed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The sample was determined using Slovin's formula, resulting in 120 respondents consisting of RSUD Ciawi employees. Data were collected through structured questionnaires and analyzed using SEM-PLS software. The results revealed that transformational leadership positively and significantly affects employee performance (Hypothesis 1). Organizational culture also positively and significantly influences employee performance (Hypothesis 2). Furthermore, organizational culture effectively mediates the relationship between transformational leadership and employee performance, with a positive and significant effect (Hypothesis 3). These findings indicate that a strong organizational culture can enhance the impact of transformational leadership in improving employee performance. The practical implications of this study emphasize the importance of adopting transformational leadership styles and strengthening organizational culture to enhance employee performance. RSUD Ciawi management is encouraged to develop leadership programs that promote communication, motivation, and innovation while consistently implementing organizational cultural values. This study contributes theoretically to the literature on transformational leadership, organizational culture, and employee performance, particularly in the context of regional hospitals. Future research is recommended to explore other variables that may mediate or moderate these relationships, such as work motivation or job satisfaction.
Co-Authors Boy Nurdin M. Arif Musthofa Nurjali, Nurjali