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All Journal Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's)
Agustin, Defitri Karunia
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Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences Other

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THE INFLUENCE OF STORE ATMOSPHERE AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Agustin, Defitri Karunia; Badi’ah, Roudlotul
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20242

Abstract

Using customer satisfaction as a mediating variable, this study examines how store environment and customer experience influence purchasing decisions at Kae Kopi, Lamongan. With 100 respondents selected using purposeful sampling using the Lemeshow algorithm, this study uses a quantitative methodology. Likert scales were used in the online survey to collect data, and SmartPLS assisted in the partial least squares (PLS) analysis. The findings of the study indicate that, through customer experience satisfaction, retail atmosphere and customer experience have a significant positive impact on purchasing decisions. Compared to the retail environment, customer experience has the greatest impact on customer satisfaction. This study only looks at one object of study and ignores other factors such as brand image and price. To provide more comprehensive insights, further research is recommended to examine more variables and broader items. Keywords: Store Atmosphere; Customer Experience; Customer Satisfaction; Purchasing Decisions
Transformasi Pendidikan Melalui Program Kampus Mengajar 8 dengan Pendekatan Kolaboratif untuk Meningkatkan Literasi, Numerasi, dan Adaptasi Teknologi di SMP Negeri 2 Pucuk Suyitno, Suyitno; Hidayatullah, Rizqy; Ferlinda, Fina; Afifa, Firli; Agustin, Defitri Karunia; Nisa, Nihayatul Lailiatusy Saidatun
Jurnal Abdidas Vol. 6 No. 1 (2025): February 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i1.1100

Abstract

Program Kampus Mengajar 8 di SMP Negeri 2 Pucuk bertujuan meningkatkan literasi, numerasi, dan adaptasi teknologi melalui kolaborasi kreatif antara mahasiswa, guru, dan siswa. Penelitian menggunakan metode kualitatif dengan observasi selama empat bulan. Program ini mencakup berbagai inisiatif, seperti PL 15 (Pembiasaan Literasi 15 Menit), revitalisasi perpustakaan, bedah soal AKM, pelatihan digital, hingga Festival Literasi Numerasi. Hasil menunjukkan peningkatan cukup signifikan pada kemampuan siswa dalam bidang literasi dan numerasi, didukung oleh penggunaan teknologi pembelajaran yang interaktif. Selain itu, keterampilan sosial siswa, seperti komunikasi dan kerja sama, turut berkembang. Program ini juga memperkuat profesionalisme guru melalui pelatihan adaptasi teknologi. Program Kampus Mengajar 8 ini telah berhasil meningkatkan kualitas pendidikan melalui kegiatan yang mendukung literasi, numerasi, dan adaptasi teknologi. Kolaborasi yang terintegrasi dalam rogram ini menjadi model efektif untuk diterapkan di sekolah lain, sekaligus mendorong penguatan karakter melalui nilai-nilai kedisiplinan dalam pendidikan di Indonesia.
Co-Authors Afifa, Firli Badi'ah, Roudlotul Ferlinda, Fina Hidayatullah, Rizqy Nisa, Nihayatul Lailiatusy Saidatun Suyitno Suyitno