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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Dedication : Jurnal Pengabdian Masyarakat
Muhammad Rafi Kurniawan
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Digital Marketing sebagai Strategi Pemasaran Produk UMKM di Desa Bandilan Kecamatan Prajekan Kabupaten Bondowoso Qurrota A’yun; Nadiva Dwi Anatasya; Muhammad Imron Rosyadi; Retno Purwaningsih Saptoulan; Arina Manasikana; Hilmalita Ulul Azmila; Koyun Lailatul Robitoh; Hesti Valentina Febbiyani; Muhammad Rafi Kurniawan; Sabdaprana Dewa
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1508

Abstract

Digital marketing digitization has become one of the alternatives to increase the sales of Micro, Small, and Medium Enterprises (MSMEs) products. One of the limitations in implementing digital marketing is the lack of skills and knowledge among MSME players in marketing matters. This issue is addressed through the implementation of a digital marketing assistance program focused on MSMEs in Bandilan Village, Prajekan District, Bondowoso Regency. The program targets businesses involved in knitting crafts and cassava chip production. The assistance activities include sharing sessions, creating social media and marketplace accounts, providing training on social media content creation, and direct implementation of digital marketing by the MSME players. The digital marketing platforms utilized in this program are Instagram Business, WhatsApp Business, and Shopee. The benefits of this program are twofold: it increases the sales opportunities for MSME products and also helps the MSME players improve and expand their businesses. This program serves as an alternative and sustainable solution to assist MSME players.
PASEBAN KAWIS: PEMBERDAYAAN UMKM DESA KALIBARU MANIS BERBASIS TEKNOLOGI DIGITAL auliya, yudha alif; Nurul Hadits; Muhammad Rafi Kurniawan; Abdurrahman Qoim Haqqi Muhammad
Dedication : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v9i2.2575

Abstract

MSMEs play a major role in Indonesia’s economy, yet rural entrepreneurs still face challenges in digital literacy, branding, and modern marketing. Kalibaru Manis Village, with its potential in coffee, Etawa goat milk, and cassava chips (opak), struggles with product standardization, limited promotion, and low technology adoption. The PASEBAN KAWIS program was implemented using a Participatory Action Research approach through training, mentoring, and the use of an interactive digital module application. Evaluation with pre-test and post-test showed a significant increase in participants’ digital competence, from an average score of 51.1 to 83.5 or a 62.5% improvement, with 95% participation. Skills improved in product photography, branding, digital marketing, and marketplace utilization. In total, 93% of \participants found the program relevant to their business, and 87% were ready to apply digital strategies sustainably. By integrating technology and local wisdom, this program successfully enhanced MSME capacity and strengthened a village-based creative entrepreneurship ecosystem.
Co-Authors Abdurrahman Qoim Haqqi Muhammad Arina Manasikana Hesti Valentina Febbiyani Hilmalita Ulul Azmila Koyun Lailatul Robitoh Muhammad Imron Rosyadi Nadiva Dwi Anatasya Nurul Hadits QURROTA A’YUN Retno Purwaningsih Saptoulan Sabdaprana Dewa Yudha Alif Auliya, Yudha Alif