Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Management, Economic, and Accounting Cidea Journal
Humairah, Alifah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Studi Kajian Alasan Masyarakat Memilih Bolu Meranti Sebagai Oleh-Oleh Medan Humairah, Alifah; Br Barus, Novita Putri Ramadhani; Jannah, Ayu Roudhatul; Satria, Wisnu; Rangkuty, Dewi Mahrani
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.845

Abstract

Meranti sponge cake culinary, started by an ordinary housewife who has a hobby of making cakes so that it is liked by family and even neighbours, eventually became a small business flooded with orders from neighbours. Bolu gulung Meranti is growing rapidly and has even become one of the typical souvenirs of Medan. Product attractiveness is everything that traders/sellers can offer to be noticed, requested, sought after, purchased, consumed by the market as a fulfilment of market needs or desires. The purpose of this study is to examine the background of the existence of Meranti sponge cake culinary, to find out how much Meranti sponge cake is enjoyed, to find out how Meranti sponge cake marketing techniques. This is a qualitative descriptive study with a literature study research method through decision studies sourced from journals of previous research results. The results of the review study show that Meranti's enthusiasts are greatly increasing by around 5% - 10% per year. The marketing techniques carried out by Meranti are improving product quality by innovating, increasing or expanding branches/shopping access (shopeefood, grabfood), making interesting new products so that consumers are interested in trying, increasing the potential of employees to help smooth the selling of Meranti sponge cake.
Analysis of Determinants of Inflation Dynamics in Several ASEAN Countries Humairah, Alifah; Sakuntala, Dwita; Sari, Wahyu Indah
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1595

Abstract

This study aims to analyze the determinants of inflation dynamics in several ASEAN countries, namely Indonesia, Malaysia, Thailand, and Brunei Darussalam during the period 2005-2024. The independent variables used include Gross Domestic Product (GDP), lending interest rates, money supply, and West Texas Intermediate (WTI) world oil prices. This study uses a quantitative approach with panel data regression methods. The results of the model testing indicate that the Common Effect Model (CEM) is the most appropriate model following the Chow test and the LM test. Partially, the results show that GDP, lending rates, and WTI world oil prices have a positive and significant effect on inflation. Simultaneously, all independent variables have a significant effect on inflation. This finding indicates that inflation dynamics in the ASEAN countries studied are influenced by a combination of domestic and global factors.
Co-Authors Br Barus, Novita Putri Ramadhani Dewi Mahrani Rangkuty Dwita Sakuntala Jannah, Ayu Roudhatul Sari, Wahyu Indah Satria, Wisnu