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All Journal Proceedings Series on Social Sciences & Humanities Jurnal Akuntansi, Manajemen dan Perbankan Syariah
Yunaena, Ismi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Factors Affecting Consumptive Behavior of Management Study Program Students, Faculty of Economics and Business, Al-Qur'an University of Science, Class of 2021 Savira, Vani; Yunaena, Ismi; Eriansyah; Efendi, Bachtiar
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1525

Abstract

This study aims to determine the use of shopeepaylater, lifestyle, and financial literacy on the consumptive behavior of students in the Management Study Program, Faculty of Economics and Business, Al-Qur'an University of Science, Class of 2021. The lifestyle of today's students mostly imitates the style of someone seen through social media and always follows the existing trends. Lack of financial literacy can also be one of the causes of students to behave consumptively. For students who use the Shopeepaylater feature, financial literacy is needed because if using Shopeepaylater unwisely can cause students to be trapped in ongoing debt. Interest and additional fees from late payments will increase their financial burden. This study uses a quantitative approach with multiple linear analysis methods. The population in this study were FEB students of Al-Qur'an University of Science, Class of 2021. The research sample used purposive sampling technique with a total of 60 people. The data collection technique used in this study was a questionnaire. The instrument used in this research is a questionnaire. The data analysis technique used in this research is descriptive analysis. The results of this study indicate that use of shopeepaylater, financial literacy and lifestyle variables have a positive affect consumptive behavior.The implications of this study are to emphasize the importance of understanding financial literacy and a good lifestyle as a strategy to direct students in using the shoppepaylater feature wisely so as not to be trapped in consumptive behavior, so that students are more directed and responsible.
Pengaruh E-Wom, Viral Marketing, Servicescape Dan Service Quality Terhadap Purchase Decision Konsumen Yunaena, Ismi; Apriliani, R. Aj Endang P.; Trihudiyatmanto, M.
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 5 No 1 (2025): Februari 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v5i1.8968

Abstract

Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh e-wom, viral marketing, servicescape, dan service quality terhadap purchase decision konsumen di The Heaven Glamping Resto Wonosbo. Metodologi - Metode pengumpulan data yang digunakan dalam penelitian ini yaitu menggunakan kuesioner yang disebarkan kepada para konsumen di The Heaven melalui google form. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang ditentukan menggunakan rumus Hair. Adapun analisis data yang digunakan dalam penelitian ini yaitu analisis statistic deskriptif, uji kualitas data, uji f, uji asumsi klasik, uji hipotesis dengan menggunakan analisis linier berganda dan uji koefisien determinasi. Hasil penelitian - Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa variabel yang diajukan yaitu e-wom, viral marketing, servicescape dan service quality berpengaruh positif terhadap variabel purchase decision. Keterbatasan - Dalam proses mengumpulkan data melalui kuesioner yang disebarkan, jawaban yang diberikan responden terkadang tidak memberikan pendapat yang sebenarnya. Hal ini dapat dipengaruhi dari berabagai faktor seperti pemahaman pada kuesioner serta kejujuran. Implikasi - Sebagai bahan pertimbangan dan acuan yang dapat diterapakan oleh pihak The Heven Glamping Resto Wonosobo dalam mendorong purchase decision konsumen melalui gabungan strategi pemasaran yaitu aspek layanan, teknologi dan promosi.
Co-Authors Apriliani, R. Aj Endang P. Bachtiar Efendi, Bachtiar Eriansyah M. Trihudiyatmanto Savira, Vani