Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Innovation Studies Klabat Journal of Management
Sutopo, Arya Budi
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Work Notifications and Work-Life Balance: What TPS Supervisors Experienced in the 2024 Elections? Sutopo, Arya Budi
Klabat Journal of Management Vol 6 No 1 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i1.1255.65-78

Abstract

The 2024 simultaneous regional elections involve various stakeholders in the oversight process, including Polling Station Supervisors or Tempat Pemungutan Suara (TPS) supervisors. However, the high workload caused by constant work notifications can affect the balance between work and personal life (work-life balance). This study aims to analyze the impact of work notifications on the work-life balance of TPS supervisors in Bruno District. Using a quantitative approach, data was collected through questionnaires completed by 94 TPS supervisors. A simple linear regression analysis was conducted to identify the relationship between the intensity of work notifications and the level of work-life balance. The results indicate that work notifications have a significant impact on work-life balance, with higher notification frequency contributing to a decline in life balance. This study provides valuable insights for election organizers in designing a more humane work system to improve the well-being of TPS supervisors. These findings are expected to serve as a foundation for more effective policymaking to support the sustainability of the electoral system in the future.
Marketing Mix 9P Strategy in Sustaining a Souvenir Shop Business: Strategi Marketing Mix 9P dalam Mempertahankan Bisnis Toko Souvenir Hardiyanti, Tia; Paningrum, Destina; Sutopo, Arya Budi
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

General Background: Culinary tourism plays a crucial role in promoting local culture and supporting the economy in Indonesia. Specific Background: Solo, a city rich in cultural heritage, offers a wide array of traditional souvenirs, making the souvenir business highly competitive. Knowledge Gap: Previous studies mainly focus on the 4P marketing mix, leaving a gap in understanding the broader and more current 9P approach in sustaining small businesses. Aims: This study aims to analyze the implementation of the 9P marketing mix strategy by Toko Oleh-Oleh Era Jaya in Solo in maintaining its business continuity. Results: The findings indicate that all nine elements—Product, Price, Place, Promotion, People, Process, Physical Evidence, Payment, and Packaging—are applied. However, promotion and physical evidence remain under-optimized. Novelty: Unlike earlier research, this study adopts the expanded 9P marketing mix, offering a more comprehensive and adaptive strategy model for small businesses in the digital era. Implications: The study highlights that integrating traditional values with modern marketing strategies enables local souvenir shops to remain competitive and relevant in an evolving marketplace. This research provides valuable insights for other SMEs in similar cultural and economic settings.Highlight : The research analyzes the use of the 9P marketing mix to sustain a local souvenir shop’s business. Promotion and physical evidence are found to need further optimization. The study fills the gap left by prior research that focused only on the 4P approach Keywords : Marketing Strategy, Marketing Mix, Business Existence, Souvenir Shop, Solo
Co-Authors Destina Paningrum, Destina Hardiyanti, Tia