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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat AJAD : Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Innovation Studies
Hardiyanti, Tia
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Humanities Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Sosialisasi Kewirausahaan pada UMKM Ecoprint KWT Pandan Arum Kjang untuk Meningkatkan Usaha Ekonomi Kreatif di Kelurahan Pajang Fatihah, Dea Luthfiana; Hardiyanti, Tia; Kristanti, Kharisma; Pratama, Raditya Yoga; Yulfika, Alif Satria; Nugrahadi, Bekti
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.352

Abstract

Ecoprint KWT Pandan Arum 48 Kjang is one of the entrepreneurial potentials that exists in Kelurahan Pajang. This effort was created at the same time as the Climate Village Race (PROKLIM). But the awareness of this effort and the marketing strategy used is still not optimal, because only through mouth-to-mouth and WhatsApp. Therefore, we strive to provide understanding related to product innovation, waste treatment, as well as the use of digital technology in the world of business, that is, digital marketing. The purpose of the submission is to improve skills, learn how to manage waste properly, and reach a broader market for the entrepreneur Ecoprint KWT Pandan Arum 48 Kjang. We realize these activities through the socialization of entrepreneurship. Thus, through this socialization, it is expected to increase competitiveness, expand the reach of the market, and make Ecoprint KWT Pandan Arum Pajang a sustainable business.
Pengadaan Pelatihan Pembuatan Majalah Sekolah Digital Guna Meningkatkan Minat Baca dan Daya Literasi Siswa di SMKN Jenawi Karanganyar Bonde, Sekar Ayu Kartikaning; Hardiyanti, Tia; Davina, Sabrina; Puspaningrum, Meisya Dhevanka; Anjarsari, Ika; Lukitasari, Evelyne Henny
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1108

Abstract

Reading interest and student literacy are important aspects of education that require attention in Indonesia. Low levels of reading interest and lack of literacy are major problems that need to be addressed. One proposed solution is to utilize digital school magazines to increase students' reading interest and students' literacy skills. This research tried to overcome this problem by organizing training on making digital school magazines at SMKN Jenawi Karanganyar. The training involved students, teachers, and school staff in a series of activities covering various aspects of design, typography, color, photography, the use of CorelDRAW, and the introduction of flipbooks. The results obtained through this study showed that participants managed to understand and apply the material presented with an average success of 84%. The training also successfully increased students' interest in school magazines, with 77% out of 100 students expressing interest in digital school magazines. The digital school magazine "TGalaxy Jenawi" was successfully generated and disseminated and was able to stimulate students' interest in digital literacy.
Marketing Mix 9P Strategy in Sustaining a Souvenir Shop Business: Strategi Marketing Mix 9P dalam Mempertahankan Bisnis Toko Souvenir Hardiyanti, Tia; Paningrum, Destina; Sutopo, Arya Budi
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

General Background: Culinary tourism plays a crucial role in promoting local culture and supporting the economy in Indonesia. Specific Background: Solo, a city rich in cultural heritage, offers a wide array of traditional souvenirs, making the souvenir business highly competitive. Knowledge Gap: Previous studies mainly focus on the 4P marketing mix, leaving a gap in understanding the broader and more current 9P approach in sustaining small businesses. Aims: This study aims to analyze the implementation of the 9P marketing mix strategy by Toko Oleh-Oleh Era Jaya in Solo in maintaining its business continuity. Results: The findings indicate that all nine elements—Product, Price, Place, Promotion, People, Process, Physical Evidence, Payment, and Packaging—are applied. However, promotion and physical evidence remain under-optimized. Novelty: Unlike earlier research, this study adopts the expanded 9P marketing mix, offering a more comprehensive and adaptive strategy model for small businesses in the digital era. Implications: The study highlights that integrating traditional values with modern marketing strategies enables local souvenir shops to remain competitive and relevant in an evolving marketplace. This research provides valuable insights for other SMEs in similar cultural and economic settings.Highlight : The research analyzes the use of the 9P marketing mix to sustain a local souvenir shop’s business. Promotion and physical evidence are found to need further optimization. The study fills the gap left by prior research that focused only on the 4P approach Keywords : Marketing Strategy, Marketing Mix, Business Existence, Souvenir Shop, Solo
Co-Authors Anjarsari, Ika Bonde, Sekar Ayu Kartikaning Davina, Sabrina Destina Paningrum, Destina Evelyne Henny Lukitasari Fatihah, Dea Luthfiana Kristanti, Kharisma Nugrahadi, Bekti Pratama, Raditya Yoga Puspaningrum, Meisya Dhevanka Sutopo, Arya Budi Yulfika, Alif Satria