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All Journal Jurnal Applied Research in Management and Business Jurnal Pemberdayaan Umat Klabat Journal of Management Journal of Sustainable Community Development
Nasikhin, Muh. Nur Ali Khoirun
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Buying Interest in TikTok Shop: The Role of Live Streaming, Reviews, and Influencers Nasikhin, Muh. Nur Ali Khoirun; Sundari, Ariefah; Syaikhuddin, Ahmad Yani; Tyas, Sekar Nining
Klabat Journal of Management Vol 6 No 1 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i1.1238.50-64

Abstract

This study aims to analyze the influence of live streaming, online customer reviews, and influencer marketing on consumer buying interest in the TikTok Shop application. The research was conducted at Darul Ulum Lamongan Islamic University using a quantitative approach, with a sample of 98 students selected through purposive sampling. Data were analyzed using partial and simultaneous tests with SPSS 26. The coefficient of determination test, based on the R Square value, revealed that live streaming, online customer reviews, and influencer marketing collectively influence consumer buying interest by 42.6%. The statistical analysis yielded the following findings: (1) live streaming, online customer reviews, and influencer marketing collectively impact consumer buying interest; (2) online customer reviews do not have a significant effect on consumer buying interest; (3) influencer marketing has a positive and significant influence on consumer buying interest; and (4) live streaming, online customer reviews, and influencer marketing, when considered together, significantly affect consumer buying interest. These findings highlight the critical role of influencer marketing and live streaming in shaping consumer behavior on the TikTok Shop platform, while online customer reviews appear to have a less significant impact.
PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan): PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan) Sundari, Ariefah; NASIKHIN, MUH. NUR ALI KHOIRUN
Applied Research in Management and Business Vol. 4 No. 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i2.297

Abstract

This research aims to determine the influence of live streaming, online customer reviews and influencer marketing on consumer buying interest in the TikTok Shop application. This research was conducted at the Darul Ulum Lamongan Islamic University involving 98 students as respondents. This research uses the Purposive Sampling method. The research was carried out with partial tests and simultaneous tests using SPSS 26. The results of the coefficient of determination test based on the R Square value show that live streaming, online customer reviews and influencer marketing on consumer buying interest are 42.6%.From the analysis results obtained, the partial test results of the live streaming variable have a positive and significant influence on consumer buying interest with tcount (3.212) > ttable (1,984) with sig 0.002 < 0, 05. The online customer review variable has no effect on consumer buying interest with tcount (1.023) < t table (1,984) with sig 0.309 > 0.05. The influencer marketing variable has a positive and significant influence on consumer buying interest with tcount (4.704) > ttable (1,984) with sig 0.000 < 0.05. Based on the simultaneous F test, it can be seen that Fcount (23.507) > Ftable (2.70). It can be stated that simultaneously live streaming, online customer reviews and influencer marketing influence consumer buying interest.
Mewujudkan Kesejahteraan Sosial melalui Diseminasi Hasil Pengabdian di Desa Dlanggu, Lamongan Rozi, Ahmad Fathur; Riza, Cahyani Syahrur; Azizah, Nur; Sundari, Ariefah; Nasikhin, Muh. Nur Ali Khoirun
Jurnal Pemberdayaan Umat Vol. 4 No. 1 (2025): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpu.v4i1.4390

Abstract

Purpose: This community service initiative aims to enhance social welfare in Dlanggu Village, Deket District, Lamongan Regency by disseminating community service outcomes. The program focused on empowering local communities through poverty alleviation, education improvement, and sustainable livelihood development. Methodology: This study employed participatory rural appraisal (PRA), surveys, and focus group discussions (FGDs) to identify community needs and priorities. Data were analyzed using Microsoft Excel and SPSS to evaluate the program's impact on community awareness, skills, and access to resources, particularly in agriculture, entrepreneurship, and education. Results/Findings: The results revealed significant improvements in community awareness, skills, and access to resources. The key outcomes included increased participation (78%), enhanced income levels (65%), and stronger social cohesion (72%). However, challenges, such as limited infrastructure and human resources, were identified, which affected the program's scalability. Conclusions: The program successfully enhanced social and economic welfare through participatory approaches, skill training, and economic empowerment. This demonstrates the effectiveness of community engagement in driving sustainable development. Limitations: The study was constrained by its short-term implementation, reliance on self-reported data, and small sample size, which may limit the generalizability of the findings. Contributions: This initiative offers a replicable model for rural development, providing valuable insights for policymakers, NGOs, and researchers focusing on social welfare and sustainable development.
Pelatihan Kepemimpinan dan Pemasaran bagi Siswa Jurusan Bisnis Digital SMK NU Karanggeneng Nashrullah, Muhammad Hafidh; Nasikhin, Muh. Nur Ali Khoirun
Journal of Sustainable Community Development Vol. 3 No. 3 (2025): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/96hm2q80

Abstract

Kemampuan kepemimpinan dan pemasaran merupakan kompetensi penting membekali lulusan Sekolah Menengah Kejuruan (SMK) untuk siap bersaing di dunia kerja maupun dalam dunia kewirausahaan. Program pengabdian kepada masyarakat ini dirancang untuk mengembangkan kemampuan kepemimpinan serta keterampilan pemasaran bagi siswa SMK NU Karanggeneng, Lamongan, Jawa Timur. Metode pelaksanaan kegiatan meliputi penyuluhan, pelatihan interaktif, studi kasus, dan simulasi praktik bisnis. Kegiatan ini melibatkan 60 siswa kelas XI dari jurusan Bisnis Digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep kepemimpinan transformasional, komunikasi efektif, branding produk, serta strategi pemasaran digital. Evaluasi dilakukan melalui pretest dan posttest, serta observasi selama kegiatan berlangsung. Hasil evaluasi menunjukkan peningkatan pemahaman sebesar rata-rata 38%. Dampak positif dari kegiatan pengabdian ini yaitu membentuk karakter kepemimpinan dan kesiapan siswa menghadapi dunia usaha.
Co-Authors Nashrullah, Muhammad Hafidh Nur Azizah Riza, Cahyani Syahrur Rozi, Ahmad Fathur Sundari, Ariefah Syaikhuddin, Ahmad Yani Tyas, Sekar Nining