Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of Innovative and Creativity
Batin, Wade Rahma
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategic Marketing in the Development of the Tourism Economy: Meleura Beach Hermawan, La Ode Andi; Rianse, Usman; Batin, Wade Rahma; Rianse, Muhammad Suriyadarman; Ridwan, Ahmad; Sarman, Sarman; Suha, La Ode Muhammad Misran Jumadi
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3802

Abstract

Tourism plays a significant role in the economic development of Indonesia, particularly in areas like Meleura Beach, Muna Regency, Southeast Sulawesi, which offers unique natural landscapes and cultural heritage. However, local MSMEs in the region face challenges in promoting their products and services due to limited digital marketing skills and technological adaptation. This study aims to explore the role of strategic marketing, especially digital marketing, in enhancing the attractiveness of the Meleura Beach tourism destination. A qualitative research approach, combining SWOT analysis and FGDs, was employed to assess the current marketing strategies of MSMEs and their potential for growth. The findings revealed that while businesses possess strengths in their unique products and local resources, many face weaknesses such as insufficient digital marketing capabilities and infrastructure. Opportunities for growth lie in leveraging digital marketing tools and community-based tourism, but threats from competition and regulatory changes remain significant. The study concludes that enhancing digital literacy among MSMEs, supported by government and private sector collaboration, is essential for increasing market reach and competitiveness. It is recommended that MSMEs focus on digital marketing, community involvement, and partnerships with international agencies to ensure long-term growth and sustainability in the global tourism market.
Pengaruh Disiplin Kerja Terhadap Kinerja Pegawai Yang Dimediasi Oleh Motivasi Dan Kepuasan Kerja Azizah, RD. Ainun Nur; Zaid, Sudirman; Maharani, Sri Wiyati; Usman, Usman; Batin, Wade Rahma
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6907

Abstract

This study aims to examine the effect of work discipline on work motivation, job satisfaction, and employee performance, as well as the mediating role of motivation and job satisfaction at the Regional Secretariat of Konawe Regency. The study involved 186 employees as the research population, and data were analyzed using path analysis with Partial Least Square (PLS) assisted by SmartPLS software. The findings reveal that work discipline has a positive and significant effect on work motivation, job satisfaction, and employee performance. Furthermore, work motivation and job satisfaction also have a positive and significant effect on employee performance. The results further indicate that both work motivation and job satisfaction significantly mediate the relationship between work discipline and employee performance. These findings highlight that improving employee performance requires not only strong work discipline but also enhanced motivation and job satisfaction.
Co-Authors Ahmad Ridwan Azizah, RD. Ainun Nur Hermawan, La Ode Andi Maharani, Sri Wiyati Rianse, Muhammad Suriyadarman Sarman Sarman Suha, La Ode Muhammad Misran Jumadi Usman Rianse Usman Usman Zaid, Sudirman