Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Batin, Wade Rahma
Unknown Affiliation
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategic Marketing in the Development of the Tourism Economy: Meleura Beach Hermawan, La Ode Andi; Rianse, Usman; Batin, Wade Rahma; Rianse, Muhammad Suriyadarman; Ridwan, Ahmad; Sarman, Sarman; Suha, La Ode Muhammad Misran Jumadi
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3802

Abstract

Tourism plays a significant role in the economic development of Indonesia, particularly in areas like Meleura Beach, Muna Regency, Southeast Sulawesi, which offers unique natural landscapes and cultural heritage. However, local MSMEs in the region face challenges in promoting their products and services due to limited digital marketing skills and technological adaptation. This study aims to explore the role of strategic marketing, especially digital marketing, in enhancing the attractiveness of the Meleura Beach tourism destination. A qualitative research approach, combining SWOT analysis and FGDs, was employed to assess the current marketing strategies of MSMEs and their potential for growth. The findings revealed that while businesses possess strengths in their unique products and local resources, many face weaknesses such as insufficient digital marketing capabilities and infrastructure. Opportunities for growth lie in leveraging digital marketing tools and community-based tourism, but threats from competition and regulatory changes remain significant. The study concludes that enhancing digital literacy among MSMEs, supported by government and private sector collaboration, is essential for increasing market reach and competitiveness. It is recommended that MSMEs focus on digital marketing, community involvement, and partnerships with international agencies to ensure long-term growth and sustainability in the global tourism market.
Co-Authors Ahmad Ridwan Hermawan, La Ode Andi Rianse, Muhammad Suriyadarman Sarman Sarman Suha, La Ode Muhammad Misran Jumadi Usman Rianse