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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora An Nafi’; Multidisciplinary Science
Wahyudi Zikri
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Saluran dan Margin Pemasaran Komoditas Melon Kirani di Kebun Enha Lima Kabupaten Pelalawan Provinsi Riau Ernawati; Hasanudin; Wahyudi Zikri; Adriansyah
An Nafi': Multidisciplinary Science Vol. 2 No. 1 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study aims to analyze 1) determine the marketing channels of melons found in Enha Lima Farm, 2) determine the amount of margin of each institution and the total of the entire marketing of melons in Enha Lima Farm. Forms of kirani melon marketing channels in Enha Lima Garden are direct channel marketing and indirect marketing. From these forms of marketing, the amount of margin obtained by channel I (indirect marketing) is Rp.10,000 consisting of a margin for collecting traders of Rp.5,000/Kg, and for retail traders of Rp. 5,000/Kg. Meanwhile, channel II (direct marketing) has no margin because it does not go through marketing institutions or intermediaries where farmers sell melons directly to end consumers. So that channel II (direct marketing) can be said to be profitable for Enha Lima garden farmers. The high value of the margin is influenced by the low value of marketing costs incurred. So that the channel is most profitable for producers or at the farm level. While the Farmer's share value of all channels is said to be efficient, the percentage of marketing channel level I is 66.66%, marketing channel II is 100%.
Analisis Usahatani dan Pemasaran Cabai Rawit (Capsicum Frutescens. L) di Kebon Enha Lima Sei Kijang Kabupaten Pelalawan Provinsi Riau Ernawati; Wahyudi Zikri; Hasanudin; Adriansyah; Khairudin
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.7903

Abstract

Cultivating cayenne pepper is a profitable agribusiness venture that is worth developing with good production management, pest and disease control, and efficient use of resources. The main profits come from high yields and the relatively good market value of cayenne pepper. The research location is in Kebon Enha Lima, Pelalawan Regency. The objectives of the study were to examine the technical aspects of cayenne pepper cultivation, cayenne pepper farming, and cayenne pepper marketing. The results of the study showed that the total income received by farmers from red pepper farming per planting season with an average land area of 540 m2 in the study area was Rp 22,400,000.00. The production cost of chili farming in Kebon Enha Lima, Pelalawan District, was IDR 13,247,740.00, resulting in a net income of IDR 9,152,260.00. Chili farming is quite profitable from an economic perspective. This can be seen from the R/C value of 1.69, which means that for every Rp 1.00 spent, a return or profit of 1.69 is obtained. The marketing channels for cayenne pepper at Kebon Enha Lima are direct and indirect marketing. The farmer's share value of all channels is said to be efficient, with the percentage of level I marketing channels at 50.00% and level II marketing channels at 100%.
Co-Authors Adriansyah Ernawati Hasanudin Khairudin