Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Bisnis dan Manajemen
Salampessy, Haris
Jurusan Manajemen Fakultas Ekonomi dan Bisnis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITY BRANDING TERHADAP CITY IMAGE, CUSTOMER SATISFACTION, DAN CUSTOMER LOYALTY DI KOTA AMBON Salampessy, Haris; Suroso, Imam; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract:The purpose ofthis study was to examine the effect of city branding on city image, customer satisfaction, and customer loyalty in Ambon City. The population was the domestic and foreign tourists who visited tourism spots in Ambon. Sampling method used was purposive sampling with a sample size of 160 respondents. The analysis too lused was Stuctural Equation Modelling. Results showed that there was a significant effect of city branding on city Image, city branding on customer satisfaction, city branding on customer loyalty, city image on customer satisfaction, city image on customer loyalty, and customer satisfaction on customer loyalty in Ambon City. Keywords: City Branding, City Image, Customer Satisfaction, Customer Loyalty.
Co-Authors Deasy Wulandari Imam Suroso