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All Journal Indonesian Journal of Applied and Industrial Sciences (ESA)
Putu Adhe Rama Hendrawan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Visitor Perceptions of the 14th Makardhi Job Fair in 2023 at the Bali Tourism Polytechnic Putu Adhe Rama Hendrawan; Indah Kusumarini; I Gede Sumadi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12224

Abstract

The 14th Makardhi job fair at Bali Tourism Polytechnic aims to facilitate meetings between companies in the hospitality sector and job seekers. This study aims to evaluate visitor perceptions of the implementation of the 14th Makardhi job fair in 2023. The theory of six event dimensions by Silvers (2004) was used in this study, including anticipation, arrival, activity, atmosphere, appetite, and amenities. Data were collected through interviews, documentation studies, and questionnaires using the purposive sampling method to 102 respondents, and the data were tabulated, tested for validity and reliability, and processed using the Weight Mean Score method for each event dimension. The results showed that visitor perceptions of the 14th Makardhi job fair got an average score of 3.98 (Good). The highest value was obtained in the anticipation dimension with a value of 4.32 (Very Good), while the lowest values ​​were obtained in the atmosphere (3.64) and amenities (3.62) dimensions, which were included in the "Good" category. These results indicate that visitors greatly appreciate the anticipation aspect, while the atmosphere and amenities aspects need to be improved in quality. It is expected that the committee and campus will work together to maintain the excellent anticipation aspect, as well as improve the quality of the atmosphere and amenities which are expected to be more effective in attracting and facilitating the comfort of job seekers and providing a more satisfying experience for all parties involved in the job fair exhibition at the Bali Tourism Polytechnic, precisely at the Joop Ave Hall in the future.
Co-Authors Indah Kusumarini Sumadi, I Gede