Garuda - Garba Rujukan Digital

Development of Agritourism Based on Seaweed Farming I Gede Sumadi; Agung Suryawan Wiranatha
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 17 No 2 (2023): Vol 17 No 2 (2023)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2023.v17.i02.p04

Nusa Penida Island in Bali has been known as one of popular touristdestinations in Bali. Despite of tourism, Nusa Penida Island waspopular because of the seaweed production. However, the seaweedproduction has declined in this island due to the domination oftourism development. During the Covid-19 pandemic, some peoplein this island have back to seaweed farming. This research aimed tofind out the potential of seaweed farming as an agritourism, and topropose development strategies for agritourism in this island. SuanaVillage was chosen as the location of this research because manyseaweed farming practices are still existed within this village area.Data was collected by using literature review, observation, interviews,and focus group discussion. Data analysis was undertaken by usingInternal-External Factor Analysis, IE Matrix, and SWOT Analysis.Research findings suggested that agritourism based on seaweedfarming at Suana Village has some positive supports in terms oftourist attractions, amenities, accessibility, and ancillary servicesavailable in this village. The IE Matrix analysis suggested that thegrand strategies for the seaweed agritourism development areproduct development and market penetration. It is also required improvement of human resources. This research results show that it is really important to build up competitiveness of development ofseaweed agritourism in order to link tourism and aquaculture inNusa Penida Island.

Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.

Marketing Analysis of MORINA VILLA AND RESTAURANT in Waingapu East Sumba Susila, I Made Gede Darma; Anggara, I Gusti Made Dwi Candra; Wulandari, Pande Putu; Swandewi, Ni Kadek; Sumadi, I Gede
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080219

The development of tourism in East Sumba is getting more rapid, shown by the emergence of new tourist attractions in the area. This has led to the development of several tourism business services to support the sustainability of tourism in the area by showing the development of accommodation services in Waingapu City. Morinda Villa and Resto is one of the accommodations that offers beautiful hill views. The purpose of this study is to find out the 4P marketing that has been carried out, and analyze what is needed by managers for the sustainability of tourist accommodation in Morinda Villa and Resto. The data collection technique in this study uses observation, interviews and literature studies. Then it was analyzed using a qualitative descriptive approach from data collection, data reduction to data analysis. The results of the study show that the products owned by this accommodation are diverse. In terms of location, road access to the location still needs to be improved to make it easier for tourists to reach this accommodation. In addition, in terms of price, the price given is in accordance with the experience obtained by tourists who stay. Furthermore, in terms of promotion, this activity has been carried out online and offline to prospective visitors. The next research suggestion is to create the right marketing strategy to be implemented in Morinda Villa and Resto. This is because this accommodation has its own uniqueness for tourists to choose as a place to stay, but the obstacles they have also need to be fixed to maintain the sustainability of tourists who stay.

Visitor Perceptions of the 14th Makardhi Job Fair in 2023 at the Bali Tourism Polytechnic Putu Adhe Rama Hendrawan; Indah Kusumarini; I Gede Sumadi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12224

The 14th Makardhi job fair at Bali Tourism Polytechnic aims to facilitate meetings between companies in the hospitality sector and job seekers. This study aims to evaluate visitor perceptions of the implementation of the 14th Makardhi job fair in 2023. The theory of six event dimensions by Silvers (2004) was used in this study, including anticipation, arrival, activity, atmosphere, appetite, and amenities. Data were collected through interviews, documentation studies, and questionnaires using the purposive sampling method to 102 respondents, and the data were tabulated, tested for validity and reliability, and processed using the Weight Mean Score method for each event dimension. The results showed that visitor perceptions of the 14th Makardhi job fair got an average score of 3.98 (Good). The highest value was obtained in the anticipation dimension with a value of 4.32 (Very Good), while the lowest values were obtained in the atmosphere (3.64) and amenities (3.62) dimensions, which were included in the "Good" category. These results indicate that visitors greatly appreciate the anticipation aspect, while the atmosphere and amenities aspects need to be improved in quality. It is expected that the committee and campus will work together to maintain the excellent anticipation aspect, as well as improve the quality of the atmosphere and amenities which are expected to be more effective in attracting and facilitating the comfort of job seekers and providing a more satisfying experience for all parties involved in the job fair exhibition at the Bali Tourism Polytechnic, precisely at the Joop Ave Hall in the future.

The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.

Revitalization Of Cultural Heritage: A Holistic Approach To Local Wisdom Management In Panji Festival Events In Panji Village Buleleng Wirata, I Nengah; Widaharthana, I Putu Esa; Citrawati, Luh Putu; Sumadi, I Gede; Asmarani, IGA. Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.1809

This article discusses efforts to revitalize cultural heritage through a holistic approach in managing local wisdom, especially in the context of the Panji Festival Event in Panji Village, Buleleng. Cultural heritage is an important asset in maintaining the identity and cultural desires of a society. However, cultural heritage is often neglected and threatened with extinction due to modernization and social change. To maintain the sustainability of cultural heritage, a holistic approach is needed that involves various aspects such as community participation, environmental preservation, education and local economic development. This article aims to explore a holistic approach in managing local wisdom to revitalize cultural heritage, with a focus on implementation at the Panji Festival in Panji Village, Buleleng. This research methodology includes a qualitative approach with data collection through participant observation, in-depth interviews with local stakeholders, as well as document analysis related to festival activities and cultural preservation efforts at the local level. The research results show that a holistic approach in managing local wisdom through the Panji Festival event has succeeded in building awareness of the importance of cultural heritage for local communities. The active participation of the community in organizing the festival, the integration of modern technology to promote and preserve local culture, as well as efforts to preserve the environment as an important aspect of festival activities have increased appreciation of cultural heritage and improved local economic prosperity.

How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali Sumadi, I Gede; Swandewi, Ni Kadek; Asmarani, I Gusti Ayu Ratih; Wirata, I Nengah; Citrawati, Luh Putu
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.

PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEKERJA EVENT DI CV. BERLIAN EVENT ORGANIZER SEMARANG Widayanta, Ardhita Marta; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2023

The development of the event industry organizer in the City of Semarang is quite fast. One such company is Berlian Event Organizer company. The research aims to test the impact of workload and work stress on employee performance in Berlian Event Organizer company. The data was obtained through questionnaires distributed to 54 staff and interviews. The research method is descriptive quantitative. Testing instruments using validity tests and reliability tests. The data is analyzed using the classical assumption test, double linear regression. The results of the analysis can be seen that: 1) workload (X1) has a significant impact on performance of 37.5% on the performance of the employee event 2) work stress (X2) has no significant impact of 11.6% on the work performance of event employees . 3) workload (X1 and work stress X2) have a significant effect of 53% on work performance in event employees in CV. Berlian Event Organizer.

PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA PEKERJA EVENT DI CV. BERLIAN EVENT ORGANIZER SEMARANG Widayanta, Ardhita Marta; Wirata, I Nengah; Sumadi, I Gede
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i2.2023

The development of the event industry organizer in the City of Semarang is quite fast. One such company is Berlian Event Organizer company. The research aims to test the impact of workload and work stress on employee performance in Berlian Event Organizer company. The data was obtained through questionnaires distributed to 54 staff and interviews. The research method is descriptive quantitative. Testing instruments using validity tests and reliability tests. The data is analyzed using the classical assumption test, double linear regression. The results of the analysis can be seen that: 1) workload (X1) has a significant impact on performance of 37.5% on the performance of the employee event 2) work stress (X2) has no significant impact of 11.6% on the work performance of event employees . 3) workload (X1 and work stress X2) have a significant effect of 53% on work performance in event employees in CV. Berlian Event Organizer.

Analisis Pengaruh Women Leadership dan Motivasi Kerja Terhadap Kinerja Karyawan pada The Right Two Wedding Organizer & Event Planner. Sumadi, I Gede; Anna Maulidia; Ni Kadek Swandewi
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 2 (2025): Volume 10 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Effective leaders are capable of influencing and motivating their teams to achieve established goals. In modern business dynamics, numerous key factors influence employee performance, particularly in the context of women leadership. This research specifically analyzes the impact of women leadership and work motivation on employee performance at The Right Two Wedding Organizer & Event Planner, a company led by a woman. Utilizing a quantitative and qualitative approach, data was collected through questionnaires and interviews with supporting informants, comprising all permanent and freelance employees at The Right Two Wedding Organizer & Event Planner. A saturated sampling technique was employed. Data was analyzed using multiple linear regression with the aid of SPSS version 26, through validity, reliability, and classical assumption tests (normality, heteroscedasticity, and multicollinearity). The results of this study, via multiple linear regression analysis, indicate that women leadership and work motivation simultaneously have a positive and significant effect on employee performance.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search