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All Journal SENGKUNI Journal (Social Science and Humanities Studies) Najwa
Mawahib, Mahdil
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pemasaran Melalui Digital Marketing Pada Usaha Mikro, Kecil, dan Menengah (UMKM) Mawahib, Mahdil; Nirmalasari, Dela; Noviansyah, Arvi; Pratiwi, Ayu Cahya; Arsa, Dennyza syifa Nur
NAJWA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2024): November
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/najwa.v2i2.322

Abstract

Banyaknya usaha UMKM di Indonesia menyebabkan semakin ketatnya persaingan wirausaha dagang. UMKM Bawang Goreng Pandawa menghadapi tantangan dalam memasarkan produknya karena masih menggunakan cara pemasaran tradisional. Pengabdian ini menggunakan metode PAR dengan tahapan persiapan, pelaksanaan, dan evaluasi. Hasilnya menunjukan bahwa sebelum penerapan digital marketing, UMKM Bawang Merah Goreng PANDAWA mengalami keterbatasan jangkauan pasar dan kesulitan dalam memperluas akses ke konsumen di luar area lokal. Setelah pendampingan dan pelatihan, terjadi peningkatan pemahaman dan penerapan teknologi pemasaran digital. UMKM berhasil membuat akun di Shopee, mengelola media sosial, dan menerapkan teknik foto produk yang meningkatkan daya tarik visual produk. Digital marketing terbukti efektif dalam memperluas jangkauan pasar dan meningkatkan daya saing UMKM Bawang Merah Goreng PANDAWA. Pelatihan yang diberikan membantu meningkatkan keterampilan UMKM dalam menggunakan teknologi digital untuk pemasaran. Meskipun ada beberapa tantangan dalam adopsi teknologi, seperti keterbatasan pemahaman awal dan sumber daya, pendampingan yang tepat mampu meningkatkan efisiensi operasional UMKM.
Analisa Konsistensi Hukum Dalam Penetapan Isbat Nikah (Studi Kasus Penetapan Nomor 520/pdt.p/2019/pa.lmj): Hisbulloh Hadziq, Hadziq; Mawahib, Mahdil
SENGKUNI Journal (Social Science and Humanities Studies) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

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Abstract

This writing is researching the extent of consistency of judges' decisions in court regarding the legal regulations that stipulate that the submission of a marriage confirmation (isbat nikah) when one party has passed away must be submitted in a contentious manner, meaning that there must be a family member of the deceased party as the opposing or respondent party, and the product of the marriage confirmation is in the form of a judgment, not a determination. However, the case of the marriage confirmation application in the Religious Court of Lumajang Regency, East Java, in case number 520/Pdt.P/2019/PA.Lmj, was granted by the Panel of Judges voluntarily, even though it should have been submitted as a contentious case. This research utilizes the normative juridical research method with a case approach, aiming to understand how legal rules or norms are applied in legal practice. The research findings indicate that the submission of marriage confirmation application number 520/Pdt.P/2019/PA.Lmj was not submitted in a contentious manner but was submitted voluntarily due to a legal issue, namely that the husband's family could not be seated as heirs because all of them are non-Muslims (Hindus) and therefore cannot be categorized as heirs.
Co-Authors Arsa, Dennyza syifa Nur Hisbulloh Hadziq, Hadziq Nirmalasari, Dela Noviansyah, Arvi Pratiwi, Ayu Cahya