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Hasanah, Reisa Nur
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Journal : Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat

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Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari: Evaluating the Effectiveness of On-Page and Off-Page SEO Strategies for Improved Search Engine Rankings Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Co-Authors Baswarani, Delfta Tunjung Desmantyo, Pandu Sapto Utama, Agastya Pandu Satriya