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All Journal ASEAN Journal on Hospitality and Tourism Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Baswarani, Delfta Tunjung
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Humanities Decision Sciences, Operations Research & Management Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari: Evaluating the Effectiveness of On-Page and Off-Page SEO Strategies for Improved Search Engine Rankings Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Community Participation in Sustainable Cultural Heritage Tourism in The Braga Tourism Village Baswarani, Delfta Tunjung; Novianto, Untung
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.06

Abstract

This study aims to examine community participation in the development of sustainable cultural heritage tourism in Braga Tourism Village, Bandung City. Initiated by the Bandung City Office of Culture and Tourism (DISBUDPAR) through a top-down approach as part of a tourism village activation program, the implementation of this initiative has raised concerns regarding the limited involvement of local residents. A descriptive qualitative approach was employed, with data collected through document analysis, field observations, and in-depth interviews with key stakeholders including street vendors, tourism awareness groups, village officials, and representatives of the local tourism office. Data were analyzed using Miles and Huberman’s interactive model through data reduction, display, and conclusion drawing. The findings reveal that while the initial planning was government-driven, local communities have gradually taken the lead in sustaining tourism activities by initiating creative and community-based programs. Public facilities and government-provided training have supported tourism development, yet the optimization of these resources remains limited due to insufficient community capacity. Moreover, the preservation of cultural heritage particularly Braga’s historic buildings and urban identity has been maintained through a combination of formal regulations and civic engagement. The study concludes that the success of sustainable tourism in urban heritage settings such as Braga depends on effective collaboration between government and communities, with local residents playing a central role in preserving cultural values while deriving socio-economic benefits.
Tourist Comfort And Safety Study Case Study: Ogan Komering Ilir District Dirgantara, Ahmad Rimba; Zallesa, Sheila; Baswarani, Delfta Tunjung
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.159

Abstract

The tourism development in South Sumatra Province, particularly in Ogan Komering Regency, has excellent potential. Ogan Komering Ilir Regency is a supporting district of Palembang City, with its main attractions being natural, cultural, and creative economy tourism. However, the growth of the tourism industry is separate from physical and non-physical infrastructure development. The physical infrastructure is seen in the inadequate access to tourist destinations. In contrast, the non-physical infrastructure still faces high crime levels due to the lack of physical infrastructure such as street lighting and electricity. This research aims to identify the factors that affect the comfort and safety of tourists visiting Ogan Komering Ilir Regency and to evaluate the efforts made by related stakeholders in addressing these issues. The methodology used in this research is a mixed methodology with descriptive analysis through relevant literature sources. The results of this research show that the level of comfort and safety is the top priority for tourists when visiting a destination. The role of related stakeholders in making and implementing policies is essential.
Co-Authors Desmantyo, Pandu Sapto Dirgantara, Ahmad Rimba Hasanah, Reisa Nur Novianto, Untung Utama, Agastya Pandu Satriya Zallesa, Sheila