Garuda - Garba Rujukan Digital

Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village Baswarani, Delfta Tunjung; Desmantyo, Pandu Sapto; Bahri, Khoirun Nisa; Wibawa, Rizka Nala
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 3 (2024): September
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.91036

The readiness and participation of the community in balancing their area to become a destination with quality tourism is needed. Therefore, community empowerment is needed, which aims to harmonize the existing strategic plan for the community living in Braga Tourism Village, which requires readiness and participation in its development because the community lives around an area with historical and cultural tourism potential, which of course needs to be preserved and utilized by applicable laws. The community needs to identify the potential and implement suitable programs based on the concept and applicable laws. With this provision, it was hoped that community-based tourism eﬀorts would support the existence of areas with potential cultural and historical attractions and promote quality tourism. This community service program aims to provide material on the concept of quality tourism and sustainable tourism. This program aimed to maximize the potential of the cultural history tourist attraction of Braga Tourism Village, which then targets the community to understand and apply the material that has been given in the training. The activity method is in the form of exposure to quality and sustainable tourism material to maximize existing potential. This program was divided into three parts: planning and preparation, implementation, monitoring, and evaluation. This training program was well executed because the community had better post-test score results compared to the pretest. However, they still need to learn more about the positive impact of tourism on the environment and its application in the community, especially businesses that support tourism.

Leadership For Innovation In Digital Era: A Study Of How Transformational And Transactional Leadership Styles Impact To Employee Creativity Sentika, Sarah; Arissaputra, Rivaldi; Prianka, Winda Gafrilia; Rifai, M Syakib A; Desmantyo, Pandu Sapto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4990

This research delves into the critical role of leadership in stimulating employee creativity within organizations, focusing on the contrasting impacts of transactional and transformational leadership styles. Employing a quantitative approach, data was gathered through the distribution of questionnaires, with a sample size of 300 respondents. Utilizing SmartPLS for analysis, findings revealed that transactional leadership holds a stronger influence compared to transformational leadership on employee creativity. Through the validation of formulated hypotheses, it was concluded that both leadership styles significantly affect employee creativity. By combining the visionary inspiration characteristic of transformational leadership with the structured support inherent in transactional leadership, organizations can cultivate a balanced leadership ethos conducive to fostering employee creativity. Such a culture not only nurtures innovation but also enhances organizational competitiveness over the long term, positioning them for sustained growth and success in dynamic market landscapes

Implementation Of Workplace Safety Standards In The Culinary Industry: A Case Study Of Soto XYZ Desmantyo, Pandu Sapto; Rifai, Muhammad Syakib Asqalani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5775

The study focuses on the implementation of work safety standards within the culinary industry, utilizing the Soto XYZ restaurant in Bandung as a case study. Given the high potential for accidents and health issues in restaurant and kitchen settings, this research aims to assess the compliance and effectiveness of current safety standards, as well as to identify potential risks. Initial findings highlight a general lack of attention to occupational safety within the culinary sector, including at Soto XYZ, where safety training and the use of personal protective equipment are notably inadequate. It is evident that the current implementation of safety standards at Soto XYZ is suboptimal, as reflected by insufficient safety training, limited use of protective equipment, and low awareness of safety protocols. However, the study also reveals a positive link between adherence to safety standards and improved productivity and employee well-being. Strategic recommendations for enhancing safety practices include regular training, provision of adequate safety equipment, and efforts to raise safety awareness among staff. Furthermore, the involvement of partners in providing resources and support to establish better safety standards within the culinary industry is deemed crucial. It is anticipated that the implementation of these suggestions will result in a safer and more positive working environment.

Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.

Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari: Evaluating the Effectiveness of On-Page and Off-Page SEO Strategies for Improved Search Engine Rankings Desmantyo, Pandu Sapto; Baswarani, Delfta Tunjung; Utama, Agastya Pandu Satriya; Hasanah, Reisa Nur
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.

Analisis Paket Wisata City Tour Berbasis Heritage di Braga Kota Bandung Desmantyo, Pandu Sapto; Arrisaputra, Rivaldi; Santika, Sarah; Prianka, Winda Gafrilia; Rifai, Muhammad Syakib Asqalani; Sopiani, Windi
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.996-1002

Kawasan Braga memiliki semua potensi untuk menjadi pusat destinasi wisata cagar budaya di kota Bandung. Oleh karena itu, kawasan Braga perlu dikemas sebagai sebuah penawaran wisata untuk mengintegrasikan berbagai potensi yang dimilikinya menjadi sebuah pengalaman yang menyatu. Tujuan dari penelitian ini adalah untuk menganalisis Paket Wisata City Tour Berbasis Heritage di Kawasan Braga, Kota Bandung. Penelitian ini menggunakan metode penelitian kualitatif, dengan mengumpulkan data melalui wawancara dengan orang-orang yang memiliki pengetahuan tentang kawasan Braga. Selain itu, observasi dilakukan untuk menilai destinasi yang sesuai untuk dimasukkan ke dalam paket wisata, dan studi literatur dilakukan untuk memaksimalkan informasi mengenai sejarah kawasan Braga. Analisis data menggunakan metode triangulasi. Berdasarkan hasil dan pembahasan dari berbagai macam potensi yang dimiliki baik dari segi sejarah, arsitektur, kuliner, seni dan budaya, maka kawasan Braga dapat menjadi beberapa paket wisata kota berbasis heritage.

Mengukur Keberhasilan HACCP dalam Meningkatkan Hygiene & Sanitasi dengan Fokus pada Kapabilitas Karyawan Rifai, Muhammad Syakib Asqalani; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Prianka, Winda Gafrilia; Nabilah, Syifa Syaliya
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 3 (2023): November 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i3.2023.1003-1012

Konsumen saat ini mengejar tingkat kualitas, kebersihan, dan aspek kesehatan yang tinggi dalam produk makanan sehingga perusahaan perlu menerapkan sistem jaminan keamanan pangan yang disebut sebagai Hazard Analysis Critical Control Point (HACCP). Penelitian ini bertujuan untuk mengidentifikasi mekanisme dan kepatuhan Good Manufacturing Practices (GMP) dan Sanitation Standard Operational Procedure (SSOP). Rancangan yang akan digunakan didalam penelitian ini merupakan teknik analisis deskriptif menggunakan data trianggulasi. Data yang dihimpun dari berbagai sumber termasuk informan. Setelah dilakukan penyajian data akan menghasilkan kesimpulan sementara yang menjawab pertanyaan penelitian Faktor yang mempengaruhi penerapan standarisasi HACCP pada PT. Cipta Karasa Nusantara diantara lain adalah tingkat kesadaran karyawan yang masih rendah mengenai hygiene dan sanitasi. Hal tersebut tergambar dari kesadaran karyawan menangani peralatan dan bahan baku, kesadaran karyawan dalam menjaga kebersihan dapat dikatakan cukup hanya perlu dibina terus menerus. Kondisi dapur masih terbilang dapat menyebakan kontaminiasi silang, yang menyebabkan kualitas produk belum dapat dikatakan baik. Berdasarkan observasi lapangan dan hasil wawancara mengggunakan beberapa instrumen, PT. Cipta Karasa Nusantara belum memiliki sistem pengendalian mutu dengan konsep HACCP dan belum memenuhi standar.

Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Prianka, Winda Gafrilia; Askalani R, Muhammad Syakib; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Yulianti, Siska Dewi
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen, prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.

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