Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi JURNAL PUSTAKA KOMUNIKASI Innovative: Journal Of Social Science Research
Retno Intani
Universitas Prof. Dr. Moestopo (Beragama)
Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI Intani, Retno
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on  economy, social and cultural interests and also political interests. The implication is that goal  of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.
STRATEGI PUBLIC RELATIONS PT. PELNI (Persero) MENGIMPLEMENTASI PROGRAM CSR MELALUI PROGRAM KEMITRAAN DAN BINA LINGKUNGAN Intani, Retno
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research describes  the effort  of  PT Pelni (Persero)’s  Public Relations (PR) to provide Corporate Social Responsibility (CSR) through Program  Kemitraan Dan Bina Lingkungan (PKBL).  CSR is a part of community relations activity, which happens to be part of PR function to build positive images of  the company. The concepts that  used to understand the phenomenon under the study are  organization communications, Public Relations, strategic management of Public Relations, interactionist symbolic, partnership  and  CSR through qualitative case study considered as the right method to provide a holistic preview about strategic management of PR for CSR implementation.          The findings of the research show that organization communications if implemented well, precisely and interactivy will accelerate Public Relations strategy for CSR implementation through PKBL although  PKBL is structured under controlling by Finance Department PT Pelni (Persero) cq Treasury division not restrained by Corporate Secretary PT Pelni (Persero) in which PR and CSR fields are managed. CSR  known as a PR activity that contributes to build and maintain good relationship between company and stakeholders and also to enhance positive images of the company.
Transformasi LPP TVRI di Tengah Pergolakan Politik dan Struktural Retno Intani
Jurnal Komunikasi Vol. 7 No. 2 (2013): Volume 7, Nomor 2, April 2013
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TVRI still faces an identity crisis between representing the public interest with the interests of power. The influence of power remains strong even though TVRI has been established as public service broadcasting since 2002. This article tries to analyze the political and structural issues that interfere the transformation of TVRI as public service broadcasting. Various conflicts of interest, especially from the government and parliament eventually obstruct TVRI to act as a public broadcaster in the real sense.
IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI Retno Intani
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.715

Abstract

Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on economy, social and cultural interests and also political interests. The implication is that goal of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.
STRATEGI PUBLIC RELATIONS PT. PELNI (Persero) MENGIMPLEMENTASI PROGRAM CSR MELALUI PROGRAM KEMITRAAN DAN BINA LINGKUNGAN Retno Intani
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.549

Abstract

This research describes the effort of PT Pelni (Persero)s Public Relations (PR) to provide Corporate Social Responsibility (CSR) through Program Kemitraan Dan Bina Lingkungan (PKBL). CSR is a part of community relations activity, which happens to be part of PR function to build positive images of the company. The concepts that used to understand the phenomenon under the study are organization communications, Public Relations, strategic management of Public Relations, interactionist symbolic, partnership and CSR through qualitative case study considered as the right method to provide a holistic preview about strategic management of PR for CSR implementation. The findings of the research show that organization communications if implemented well, precisely and interactivy will accelerate Public Relations strategy for CSR implementation through PKBL although PKBL is structured under controlling by Finance Department PT Pelni (Persero) cq Treasury division not restrained by Corporate Secretary PT Pelni (Persero) in which PR and CSR fields are managed. CSR known as a PR activity that contributes to build and maintain good relationship between company and stakeholders and also to enhance positive images of the company.
Strategi Marketing Public Relations PT. Citra Visual Sinema Dalam Mempromosikan Film Nasional Marsya Duni Puteri; Prasetya Yoga Santoso; Retno Intani
Innovative: Journal Of Social Science Research Vol. 2 No. 1 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i5.5536

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555, termasuk faktor pendukung dan penghambatnya. Menggunakan pendekatan kualitatif, metode studi kasus. Hasil penelitian diperoleh strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555 adalah dengan memanfaatkan media massa cetak, elektronik dan media sosial sebagai sarana publikasi, memanfaatkan event untuk memperkenalkan produk perusahaan, membina hubungan baik dengan pihak internal dan eksternal perusahaan, mengedepankan komunikasi dua arah untuk mencapai kesepakatan dalam promosi dan menjalin hubungan baik dengan karyawan maupun keluarga karyawan sebagai sarana menyebar luaskan promosi film Flight 555. Faktor pendukung strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film flight 555 memiliki kualitas yang baik dan didukung oleh aktor dan aktris berbakat, serta isi cerita yang menghibur untuk ditonton oleh masyarakat. Faktor penghambat strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555 yaitu faktor internal berupa budget yang terbatas dan faktor eksternal sulitnya melakukan pertemuan dengan pihak aktris untuk kegiatan promosi karena padatnya jadwal kegiatan.
Co-Authors Marsya Duni Puteri Prasetya Yoga Santoso