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All Journal Innovative: Journal Of Social Science Research Jurnal Pustaka Dianmas
Prasetya Yoga Santoso
Universitas Prof. Dr. Moestopo (Beragama)
Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Komunikasi Sosial Dalam Membangun Ekonomi Kerakyatan Nono Sungkono; Prasetya Yoga Santoso; Muminto Arief
Jurnal Pustaka Dianmas Vol 2, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The phenomenon that occurred in the City of Tangerang, Banten, as designed by the Regional Development Planning Agency (BAPEDA) in forming Thematic Villages with the following details as many as 301 have been formed and 253 are only in the pilot stage, while 186 are in the preparatory stage of being formed. Cooperatives and Small and Medium Enterprises Office in the last nine months has formed more than 400 Small and Medium Enterprises until the formation of Thematic Villages has emerged. Cipadu Jaya Village is one of the villages that is active in nurturing its citizens to be able to build a people's economy, especially Residents of RT 003 RW 03 by managing an area of 600 M2 which is located next to the village. Cucumber, okrak, banana tree plants, cassava, as well as land fisheries cultivation such as catfish, the results of the land management in question can be enjoyed for daily necessities. The theoretical concept used is social communication with the lecture/discussion method as well as face-to-face socialization with residents of RT 003 RW 03, Cipadu Jaya Village, Larangan District, Tangerang City, Banten Province, the result of Community Service is that social communication can improve the people's economy. Jaya, Prohibition District, Tangerang City, Banten Province.
Strategi Marketing Public Relations PT. Citra Visual Sinema Dalam Mempromosikan Film Nasional Marsya Duni Puteri; Prasetya Yoga Santoso; Retno Intani
Innovative: Journal Of Social Science Research Vol. 2 No. 1 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i5.5536

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555, termasuk faktor pendukung dan penghambatnya. Menggunakan pendekatan kualitatif, metode studi kasus. Hasil penelitian diperoleh strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555 adalah dengan memanfaatkan media massa cetak, elektronik dan media sosial sebagai sarana publikasi, memanfaatkan event untuk memperkenalkan produk perusahaan, membina hubungan baik dengan pihak internal dan eksternal perusahaan, mengedepankan komunikasi dua arah untuk mencapai kesepakatan dalam promosi dan menjalin hubungan baik dengan karyawan maupun keluarga karyawan sebagai sarana menyebar luaskan promosi film Flight 555. Faktor pendukung strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film flight 555 memiliki kualitas yang baik dan didukung oleh aktor dan aktris berbakat, serta isi cerita yang menghibur untuk ditonton oleh masyarakat. Faktor penghambat strategi Marketing Public Relations PT. Citra Visual Sinema dalam mempromosikan film Flight 555 yaitu faktor internal berupa budget yang terbatas dan faktor eksternal sulitnya melakukan pertemuan dengan pihak aktris untuk kegiatan promosi karena padatnya jadwal kegiatan.
Co-Authors Marsya Duni Puteri Muminto Arief Nono Sungkono Retno Intani