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Pemanfaatan modalitas dalam pidato inspiratif: analisis retorika pidato Maudy Ayunda sebagai JUBIR G20 Afrisyah, Misbahul; Kurniawan, Bima
Journal of Contemporary Issues in Primary Education Vol. 2 No. 1 (2024): Journal of Contemporary Issues in Primary Education
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/g7rrw511

Abstract

This study examines Maudy Ayunda's speech as a spokesperson at the G20 Presidency event from December 1, 2021, to November 30, 2022, with the theme "Increasing tax transparency globally to overcome tax avoidance." This research employs rhetorical theory. The aim is to understand Maudy Ayunda's rhetoric when delivering a speech at the G20 forum. Data collection was conducted by watching and analyzing audio-visual articles. The research results indicate that Maudy Ayunda's language style encompasses the rhetorical theory of clarity, accuracy, and appropriateness. This is also evidenced by Maudy Ayunda's ability to construct sentences with clarity, strength, harmony adeptly, and the use of non-verbal language styles.
Primordialisme dalam problematika childfree (Studi Kasus Etnografi Pada Masyarakat Kelurahan Mlajah, Kabupaten  Bangkalan) Afrisyah, Misbahul; Kurniawa, Bima
Journal of Contemporary Issues in Primary Education Vol. 2 No. 1 (2024): Journal of Contemporary Issues in Primary Education
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/hpyn5x74

Abstract

The Madurese people can be said to be an ethnic group that upholds existing cultural values.    Just like when Kyai's descendants are required to marry Kyai's descendants as well. This research focuses on the phenomenon where the condition of the Madura community mentioned has a rejection of new ideas such as Childfree.  In the initial observation of the researcher at the research location, namely in Mlajah Village, Bangkalan Regency, there was a condition where the environment had been transformed like the life of the metropolitan community and it was found that there were people there who had an understanding of the concept of Childfree. The theory used in this study is Albert Bandura's Social Cognitive Theory. This type of research is qualitative with an ethnographic case study approach. The paradigm used in this study uses the post-positivism paradigm. The technique for determining informants in this study uses a purposive sampling technique, where the researcher determines the conditions and criteria for a person to become a research informant. The data collection techniques in this study include observation, interviews, documentation and literature studies. The data validity technique in this study uses Miles and Huberman's interactive model, which includes, data collection, data reduction, data presentation and conclusion drawn.
Representasi sensualitas simbolis pada iklan alat kontrasepsi: (Analisis Semiotika Roland Barthes) Afrisyah, Misbahul; Kurniawan, Bima
Jurnal Ilmu Sosial dan Budaya Indonesia Vol. 2 No. 1 (2024): Jurnal Ilmu Sosial dan Budaya Indonesia
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/h4geve67

Abstract

This study aims to examine the symbolic representation of sensuality in contraceptive advertisements, specifically the "Sutra Gerigi Lebih Berasa #MantapMantapMakinMesra" version of Sutra Condom ads, through Roland Barthes' semiotic analysis. This method is chosen to reveal hidden meanings in the visual symbols and text of the advertisement using concepts such as denotation, connotation, and myth. The research findings indicate that the advertisement positions women as subordinate objects by highlighting sensitive body parts and employing sensual gestures to attract viewers' interest. The discussion reveals that this representation reinforces stereotypes that women merely serve to satisfy men's desires and exploits women's beauty and body shapes for commercial purposes. The conclusion of this study is that such contraceptive advertisements strengthen negative stigmas against women and demonstrate that their beauty and sexual appeal continue to be exploited in modern advertising.