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All Journal An-Nida': Jurnal Komunikasi dan Penyiaran Islam Journal of Humanities and Social Studies
Merry Fridha Tri Palupi
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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BISNIS MODEL CANVAS PADA PROSES MEDIAMORFOSIS MAJALAH SUARA HIDAYATULLAH Trianto, Rudi; Merry Fridha Tri Palupi; Bambang Sigit Pramono
An-Nida' : Jurnal Komunikasi dan Penyiaran Islam Vol 13 No 1 (2024): September
Publisher : el Hakim Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61088/annida.v13i1.774

Abstract

ABSTRAK Perkembangan teknologi informasi dan komunikasi telah memberikan dampak signifikan terhadap keberlangsungan media cetak. Untuk tetap eksis, media cetak perlu bertransformasi dari platform analog ke digital serta merancang dan menerapkan model bisnis yang adaptif. Penelitian ini bertujuan untuk mengeksplorasi penerapan konsep Bisnis Model Canvas dalam proses mediamorfosis yang dilakukan oleh majalah Suara Hidayatullah guna mempertahankan keberadaannya di era digital. Kerangka teori yang digunakan meliputi Bisnis Model Canvas dari Alexander Osterwalder dan Yves Pigneur, yang terdiri atas sembilan elemen utama: segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, mitra utama, dan struktur biaya. Selain itu, penelitian ini mengacu pada konsep Mediamorfosis yang dikembangkan oleh Roger Fidler. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan studi kasus, sementara data dikumpulkan melalui wawancara, dokumentasi, dan observasi. Analisis data dilakukan berdasarkan model Miles, Huberman, dan Saldana, yang meliputi pengumpulan data, reduksi data, penyajian data, kondensasi data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa majalah Suara Hidayatullah telah menerapkan konsep Bisnis Model Canvas dalam proses mediamorfosisnya. Namun, untuk menjaga keberlanjutan eksistensinya, inovasi dan penyesuaian pada seluruh elemen Bisnis Model Canvas perlu terus dilakukan. Kata Kunci: Bisnis Model Canvas, Mediamorfosis, Majalah Suara Hidayatullah, Media Cetak
PHENOMENOLOGICAL STUDY ON THE IDENTITY AND PERSPECTIVE OF WOMEN JOURNALISTS IN THE CITY OF SURABAYA IN INTERPRETING THE PROFESSION Vania Shafa Meidina; Merry Fridha Tri Palupi; Teguh Priyo Sadono
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 01 (2024): FEBRUARY 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Women's participation in the media industry is still limited with policy standards varying from media to media, often creating stereotypes to the detriment of women. Indonesia's media industry tends to maintain a traditional view that places women's role in mass media at a lower level and less prioritized. Despite being faced with challenges, obstacles, and double burdens, women journalists remain persistent in maintaining the existence of their profession. This study aims to explore the identity of women journalists in Surabaya City and their perspectives on the meaning of the journalist profession, especially in the media industry of Surabaya City. With qualitative methods and data collection techniques through in-depth interviews, observation, and documentation, this study applies phenomenological approaches and George Herbert Mead's Symbolic Interaction Theory. The results of the study highlight various motives that cause women in interpreting the journalist profession, including being inspired by idols, passion and basic abilities, love of adventure, professional flexibility, personal existence, and as a form of self-proof.
ASANA APPLICATION ORGANIZATIONAL COMMUNICATION AUDIT AT CHALIDANA GROUP Ramadhani, Ghina; Arif Darmawan; Merry Fridha Tri Palupi
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 01 (2024): FEBRUARY 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

The development of communication technology has created innovations in the form of applications that can be used in the property industry as a tool for organizational communication, information, project management and company documentation. These applications include the Asana application. One of the property companies that has implemented the Asana application is Chalidana Group. This research is entitled Audit of Organizational Communication of the Asana Application at the Chalidana Group. The purpose of this research is to audit the socialization process in using the Asana application, analyze communication barriers in using the Asana application, and evaluate the achievement of organizational communication through the Asana application at the Chalidana Group. This research uses a qualitative research method with a Communication Audit approach, and data collection techniques through interviews, observation and documentation. The results of the Communication Audit research showed that the socialization process for using the Asana application was delivered face-to-face by the Project Manager through meetings and workshops held at the Chalidana Group office. The obstacles that researchers found were limited understanding of the development of information and communication technology and language barriers caused by the limited knowledge possessed by the project team. It is hoped that this research can contribute to further understanding of the use of the Asana application in the context of organizational communication, as well as provide useful insights for companies in optimizing the use of this application. The results of this research show that Asana provides significant benefits for the Chalidana Group for by improving better project management collaboration, tracking and monitoring work tasks, as well as effective communication between the management teams involved.
Co-Authors Arif Darmawan Bambang Sigit Pramono Ramadhani, Ghina Rudi Trianto, Rudi Teguh Priyo Sadono Vania Shafa Meidina