Garuda - Garba Rujukan Digital

Pengembangan Aplikasi Penentuan Media Promosi Pelaku UMKM Berbasis Website Subiyantoro, Edi; Rofiqul Muslikh, Ahmad; Yulian Pamuji, Fandi; Wunu, Maria Elfrida
Jurnal Teknologi dan Manajemen Informatika Vol. 9 No. 1 (2023): Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v9i1.8502

Today, with the presence of digital technology, UMKM actors in Indonesia have numerous opportunities to create job opportunities and expand their businesses to the global market. However, not all UMKM actors in Indonesia have sufficient understanding and knowledge of the current digital technology being used. This research aims to design a system that can assist UMKM actors to increasing their product sales volume by developing an effective and efficient web-based application for selecting promotional media for UMKM. The testing of the UMKM AHP Application system, based on a black box method, is conducted to identify any potential issues in the application and ensure its readiness for publication. This testing covers various pages such as Criteria page, Alternative page, AHP Preference Value page, Criteria Analysis page, Alternative Analysis page, Ranking Report page, Report page, Profile page, and Logout page.

IMPLEMENTASI STRATEGI DIGITAL MARKETING MENGGUNAKAN METODE RACE UNTUK MENINGKATKAN AWARENESS PADA CV. RAJA JAYA KING Ryan Almayda, Dennis; Indana, Luthfi; Rofiqul Muslikh, Ahmad; Galih Sulaksono, Aditya
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 2 (2025): JATI Vol. 9 No. 2
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i2.13184

Raja Jaya King merupakan perusahaan yang bergerak di industri repacking minyak goreng olahan sawit. Perusahaan ini memiliki tujuan untuk menjadi perusahaan profesional dan lebih maju dalam bidang perindustrian serta perdagangan lokal maupun internasional. Pada proses bisnisnya, perusahaan masih memiliki kendala salah satunya adalah rendahnya brand awareness karena belum lama berdiri dan kegiatan promosi serta pemasaran masih dilakukan secara konvensional. Dengan melihat potensi perkembangan teknologi promosi dan pemasaran saat ini sangat cepat, maka dari itu akan dilakukan proses digital marketing sehingga perusahaan dapat memperluas jangkauan promosi secara lebih luas. Metode yang digunakan untuk merancang strategi digital marketing adalah RACE karena lebih efektif untuk membangun brand awareness pada perusahaan baru serta berorientasi terhadap pengalaman pelanggan melalui konten kreatif. Ada 4 tahapan dari metode tersebut yakni Reach, Act, Convert, dan Engage. Setelah melakukan perencanaan dan implementasi strategi digital marketing pada platform sosial media Facebook, Instagram, dan Tiktok dalam kurun waktu 1 bulan telah berhasil menjangkau audiens menjadi lebih luas. Hal ini didukung dengan bertambahnya jumlah followers dan meningkatnya interaksi pada masing-masing sosial media yang digunakan. Tiktok dengan 20 followers dan engagement rate sebesar 18,62%, Instagram 13 followers dengan engagement rate sebesar 38,25%, dan Facebook 2 followers dengan engagement rate sebesar 2,17%.

Analysis of Tokopedia Digital Security Strategy Against Cyber Threats Using the Risk Assessment Framework Approach Mirza Raziq Akbar, Muhammad; Yudhistiro, Kukuh; Rofiqul Muslikh, Ahmad
Journal Innovations Computer Science Vol. 4 No. 2 (2025): November
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jics.v4i2.301

The rapid digitalization of commerce in Indonesia has positioned Tokopedia as a central marketplace that facilitates large-scale transactions while managing vast amounts of sensitive user data. This reliance on digital infrastructures, however, exposes the platform to escalating cyber threats that jeopardize both operational continuity and consumer trust. This study evaluates Tokopedia’s cybersecurity strategies by applying the Risk Assessment Framework derived from ISO 27001 and ISO 31000. Using a qualitative descriptive design, the research draws exclusively on secondary sources such as peer-reviewed journals, industry reports, and case studies published between 2015 and 2025. The analysis identifies five dominant risks: large-scale data breaches, phishing and identity theft, ransomware attacks, insider threats, and system misconfigurations. Risk assessment results indicate that data breaches pose the most critical threat, with phishing and ransomware classified as medium but persistent risks. Tokopedia has implemented several protective measures, including encryption, multi-factor authentication, e-KYC verification, and privacy policies. Nevertheless, gaps remain in governance, routine audits, and employee awareness, leaving the platform vulnerable to recurring incidents. A comparative analysis with global platforms highlights the importance of proactive governance, systematic risk documentation, and continuous training, areas where Tokopedia is still underdeveloped. The findings underscore that cybersecurity should be recognized not merely as a technical safeguard or financial burden but as a strategic investment essential for resilience, consumer confidence, and sustainable growth in Indonesia’s competitive digital economy.

Analysis of Tokopedia Digital Security Strategy Against Cyber Threats Using the Risk Assessment Framework Approach Mirza Raziq Akbar, Muhammad; Yudhistiro, Kukuh; Rofiqul Muslikh, Ahmad
Journal Innovations Computer Science Vol. 4 No. 2 (2025): November
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jics.v4i2.301

The rapid digitalization of commerce in Indonesia has positioned Tokopedia as a central marketplace that facilitates large-scale transactions while managing vast amounts of sensitive user data. This reliance on digital infrastructures, however, exposes the platform to escalating cyber threats that jeopardize both operational continuity and consumer trust. This study evaluates Tokopedia’s cybersecurity strategies by applying the Risk Assessment Framework derived from ISO 27001 and ISO 31000. Using a qualitative descriptive design, the research draws exclusively on secondary sources such as peer-reviewed journals, industry reports, and case studies published between 2015 and 2025. The analysis identifies five dominant risks: large-scale data breaches, phishing and identity theft, ransomware attacks, insider threats, and system misconfigurations. Risk assessment results indicate that data breaches pose the most critical threat, with phishing and ransomware classified as medium but persistent risks. Tokopedia has implemented several protective measures, including encryption, multi-factor authentication, e-KYC verification, and privacy policies. Nevertheless, gaps remain in governance, routine audits, and employee awareness, leaving the platform vulnerable to recurring incidents. A comparative analysis with global platforms highlights the importance of proactive governance, systematic risk documentation, and continuous training, areas where Tokopedia is still underdeveloped. The findings underscore that cybersecurity should be recognized not merely as a technical safeguard or financial burden but as a strategic investment essential for resilience, consumer confidence, and sustainable growth in Indonesia’s competitive digital economy.

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