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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Evi Ulviah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Jaringan Bisnis Dalam Meningkatkan Penjualan di Toko Jeep Aquascape & Aquarium Resya Dwi Marselina; Siti Nuraena; Risma Yanti; Dede Moch Fadil Amrullah; Ulan H U Salamah; Herni Apriani; Evi Ulviah; Siti Nurkhadijah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.650

Abstract

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.
Analisis Jaringan Produksi Dan Inovasi Varian Rasa Pada Kue Sus Choux Evi Ulviah; Resya Dwi Marselina
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.839

Abstract

Building a business network is a crucial business strategy during the startup process. Business networking refers to relationships formed through various interactions among business players, professionals, and potential financial specialists (Ferira, 2023). While some studies have explored business networks, such as the analysis of TikTok as a platform for millennial business networking, there hasn't been specific research on production networks, which is a derivative of business networks. To address this gap and the literature void regarding production networks, the author proposes a scholarly title, "Analysis of Production Networks and Innovative Flavor Variants in Choux Pastry Puffs," with the goal of understanding production networks. Supply Chain Management (SCM) involves planning, management, and product activation, utilizing cost-effective strategies for controlled efficiency and increased profits (Hastari, 2023). According to Lukman (2021, p. 7), "Choux Pastry Puffs" fall into the moist cake category and are favored by sweet enthusiasts. Choosing it as a brand aims for easy recall and customer attraction, serving as a promotional strategy. The procurement of Choux Pastry Puffs' raw materials is simple, without signed contracts with suppliers; materials are directly purchased from a convenience store. While "Choux Pastry Puffs" is not native to Indonesia, innovation is expected to cater to diverse tastes. Analyzing production networks and innovative flavor variants in Choux Pastry Puffsaims not only to fulfill coursework requirements but also to open new business opportunities and attract public attention.
Co-Authors Dede Moch Fadil Amrullah Herni Apriani Resya Dwi Marselina Risma Yanti Siti Nuraena Siti Nurkhadijah Ulan H U Salamah