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All Journal Kartala Visual Studies Cinelook: Journal of Film, Television, and New Media Serat Rupa: Journal of Design
Satria, Firmanda
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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RETORIKA VISUAL IKLAN SOSIAL MEDIA KOLABORASI VINDES DAN RANS ENTERTAINMENT DALAM ACARA TIBA-TIBA TENIS Widyanira, Shelyn; Zpalanzani Mansoor, Alvanov; Satria, Firmanda
Kartala Vol 2 No 2 (2023): Juni 2023
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.667 KB) | DOI: 10.36080/kvs.v2i2.95

Abstract

Marketing strategy is a fundamental element for companies and media to introduce events to their target consumers. Collaboration is a widely used marketing strategy in the entertainment industry, where parties come together to generate integrated creativity and synergy. The advertisements in the Tiba-Tiba Tenis campaign, created by VINDES in partnership with RANS Entertainment on social media, exemplify collaboration in advertising and marketing. Tiba-Tiba Tenis, organized by VINDES in 2022 as part of the VINDES Sport segment, represents the implementation of Visual Communication Design, specifically in conveying persuasive messages through visual media to stakeholders. Through content analysis and the visual rhetoric theories of Sonja K Foss, Hesford, and Brueggemann, this research examines the photography and videography of the campaign using observation techniques and literature review. The findings demonstrate that the presented content not only promotes the event but also serves as educational media about tennis for VINDES and RANS Entertainment fans. The content showcases visual rhetoric that extends beyond design elements or images, incorporating cultural elements and the meanings conveyed by the visual artwork.
KAJIAN ADVOCATE SEBAGAI TAHAPAN PEMASARAN FILM DOKUMENTER “EKSIL” Bangun, Zanetta Charissa Eliezer; Satria, Firmanda; Mansoor, Alvanov Zpalanzani
Cinelook: Journal of Film, Television, and New Media Vol 3, No 1 (2025): Cinelook: Journal of Film, Television, and New Media (Juanuary-June 2025)
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/cl.v3i1.4288

Abstract

During the past 2024 general election of Indonesia, the public got encouraged to find out more about Indonesian politics, especially about sensitive Indonesian history. One of the mediums used to show history more effectively is historical documentary films. A historical documentary film which was recently released and went viral in early 2024 is “Eksil”, a film about the testimonies of Indonesian students who were exiled to European countries in 1965—1966 because of their disagreement towards the New Order. Because the film contains sensitive Indonesian history, the film crew of “Eksil” didn’t carry out extensive marketing and limited screenings of the film. The film crew and the audience mainly uses X and Instagram to market the film, especially using testimonies. Therefore, they unconsciously apply the 5A Marketing Model, primarily applying the advocate stage. This research is done to learn about how the film crew and the audience applied the advocate stage of the 5A Marketing Model to market “Eksil”.  Data is collected by collecting screenshots of X and Instagram posts of testimonies regarding the film and mapping them based on time, which are before, during, and after the release of the film in cinemas using content analysis and descriptive qualitative methods. The results show that the application of the advocate stage of the 5A Marketing Model made the public gain interest on watching the film with sixty thousand viewers garnered after 1,5 months of release in cinemas and the marketing isn’t centralized and spread separately, but is continuous from one account to another regardless of influence.
Kajian Retorika Visual Iklan dalam Kampanye BCA “Don’t Know? Kasih No!” (Versi Audio Visual) Gozali, Jessica; Mansoor, Alvanov Zpalanzani; Satria, Firmanda
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8994

Abstract

Increased cybercrime in modern era has prompted Bank Central Asia (BCA), the largest private bank in Indonesia, to release an audio-visual advertisement for the “Don't Know? Kasih No!” Campaign to educate people regarding the dangers and modes of phishing crimes on December 8, 2023, on BCA's YouTube. The ad received lots of positive responses and reached 45 million views within two months, proving its quality. This descriptive qualitative study analyzes the ad's visual rhetorical messages through scene screenshots. This research uses visual rhetoric theory by Sonja K. Foss and content analysis methods to study the advertisement, with the steps of taking screenshots of scenes then analyzing the audio, angles, shots, and figures of speech of those scenes. The results of the analysis show that the majority used in the scenes are metaphors, eye level angles, and close-up shots to convey an interesting and effective message, engage the audience, and emphasize the message about the importance of being cautious of unclear sources links and rethink before giving out personal identification. The use of strong visual rhetoric in the advertisement has the potential to increase public awareness and understanding of phishing. The findings of this research have significant implications for advertising practitioners, mass media, and researchers. Advertising practitioners can use these findings to develop more effective educational advertising using visual rhetoric. Mass media can use these findings to increase public awareness about phishing. Researchers can use these findings in future research to develop a more comprehensive use of visual rhetoric. 
Co-Authors Bangun, Zanetta Charissa Eliezer Gozali, Jessica Mansoor, Alvanov Z. Widyanira, Shelyn Zpalanzani Mansoor, Alvanov