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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Komunikasi Islam (J-KIs)
Kanzul Fikri, Muhammad
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The The Influence of Brand Image and Sharia Promotion on the Community's Decision to Become Members of BMT UGT Nusantara Capem Tegaldlimo Banyuwangi Niswatummajidah, Elok; Kanzul Fikri, Muhammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3727

Abstract

This study aims to determine the effect of brand image and sharia promotion on people's decisions to become members of KSPPS BMT UGT Nusantara Capem Tegaldlimo. This study uses a quantitative approach with data collection using a questionnaire. The sampling method in this study used random sampling with a sample size of 60 members of KSPPS BMT UGT Nusantara Capem Tegaldlimo. The accumulation of data used in this study is primary data from the questionnaire. The data analysis method used is Validity Test, Reliability Test, Classical Assumption Test (normality test, heteroscedasticity test, and multicollinearity test) and multiple linear regression (t test, f test, r2 determination). The partial test results show that the t-value x1 is 4.743 > t-table value 2.002 and x2 t-value 2.428 > t-table value 2.002, meaning that brand image and sharia promotion have a significant effect on the decision to become a member of KSPPS BMT UGT Nusantara Capem Tegaldlimo and simultaneously show a calculated f-value of 56.893 > f-table value 3.16, so brand image and sharia promotion have a significant effect on the decision to become a member of KSPPS BMT UGT Nusantara Capem Tegaldlimo.
Komunikasi Lintas Budaya dalam Tradisi Dugderan Semarang Sebagai Medium Penguatan Kerukunan Kanzul Fikri, Muhammad; Siti Prihatiningtyas, Siti Prihatiningtyas; Siti Solihati
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1626

Abstract

Tradisi Dugderan di Semarang merupakan warisan budaya yang telah ada sejak 1881, berawal dari inisiatif Bupati RMTA Purbaningrat dan ulama Kyai Saleh Darat sebagai sarana pengumuman awal Ramadan, serta simbol akulturasi budaya Jawa, Arab, dan Tionghoa. Studi ini bertujuan mengkaji peran Dugderan sebagai medium komunikasi lintas budaya dan penguatan kerukunan sosial melalui pendekatan kualitatif dengan metode studi kasus, observasi, dan wawancara mendalam terhadap pelaku serta pengelola tradisi. Hasil penelitian menunjukkan bahwa praktik komunikasi lintas budaya dalam Dugderan tercermin melalui simbol-simbol seperti Warak Ngendog dan aktivitas pawai budaya yang melibatkan berbagai etnis, memperkuat toleransi dan kohesi sosial. Dugderan juga berfungsi sebagai media dakwah yang adaptif terhadap dinamika sosial, meski menghadapi tantangan pelestarian di tengah modernisasi dan komodifikasi budaya. Tradisi ini membuktikan efektivitas budaya dakwah dalam membangun harmoni masyarakat multikultural.
Co-Authors Niswatummajidah, Elok Siti Prihatiningtyas, Siti Prihatiningtyas Siti Solihati