Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal The Eastasouth Journal of Information System and Computer Science The Eastasouth Journal of Social Science and Humanities
Maddi, Jaenal Hasyim
Unknown Affiliation
Humanities Computer Science & IT Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PT. Spektrum Kreasi Pratama's Marketing Communication Strategy in Building Value Creation Through Personal Selling (Case Study of Dr. Ainun Habibie Regional Hospital, Parepare City) Maddi, Jaenal Hasyim; Lusianawati, Hayu
The Eastasouth Journal of Information System and Computer Science Vol. 3 No. 01 (2025): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v3i01.685

Abstract

In an era of increasingly fierce business competition, companies must be able to design effective marketing communication strategies, especially in the service sector, such as healthcare services. One approach that is still relevant and effective is personal selling, which allows companies to build long-term relationships with clients through direct communication. This study examines PT. Spektrum Kreasi Pratama's marketing communication strategy in creating value through personal selling, with a focus on Dr. Ainun Habibie Regional Hospital in Parepare City. This study aims to analyze the influence of personal selling strategies in creating value creation, identify the challenges faced in its implementation, and explore how this strategy influences the hospital's decision to choose PT. Spektrum Kreasi Pratama as a partner for medical equipment calibration services. This study uses a descriptive approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results of the study indicate that personal selling plays an important role in building stronger relationships, increasing trust, and strengthening customer loyalty. However, communication challenges and market competition are obstacles that need to be overcome. This study concludes that personal selling is key to creating sustainable value creation and facilitating a successful partnership between PT. Spektrum Kreasi Pratama and healthcare institutions.
The Role of Employee Digital Literacy in Combating Mass Layoff Hoaxes on Social Media Platforms Maddi, Jaenal Hasyim; Purnomo, Marlinda Irwanti
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.439

Abstract

The advancement of digital technology has accelerated the flow of information widely and rapidly, but it also presents challenges in the form of hoaxes that can harm individuals and organizations. In the corporate context, mass layoffs (PHK) often become targets of fake news, causing panic and instability in the workplace. Employees play a crucial role in countering these hoaxes through strong digital literacy. This article examines how employees' digital literacy can contribute to combating mass layoff hoaxes on social media to maintain corporate stability. Using Katherine Miller’s organizational communication theory and the concept of digital literacy, this study highlights the importance of education and digital awareness in the workplace.
The Phenomenon of Celebrity Recruitment as Legislative Members from the Perspective of Dramaturgy Theory Maddi, Jaenal Hasyim; Purnomo, Marlinda Irwanti
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.441

Abstract

The phenomenon of recruiting celebrities as legislative members has become a trend in various countries, including Indonesia. This phenomenon has sparked debates, particularly concerning the capabilities, credibility, and motivations of celebrities in politics. This theory likens social life to a stage performance, where individuals play specific roles to gain social recognition. This study employs a qualitative research method with a case study approach on several celebrities who have become legislative members. The findings indicate that many celebrities utilize their popularity as social capital to gain voter support but often face challenges in adapting to the complex legislative role. The study also reveals that the performance displayed in public often differs from the reality behind the scenes. In conclusion, the image-building strategies employed by celebrity politicians significantly determine their success in establishing political legitimacy in the eyes of the public.
Leadership Communication Strategies in Building Corporate Culture for Organizational Transformation in the National Healthcare Equipment Industry Maddi, Jaenal Hasyim; Tomasowa, Gloria Angelita
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.453

Abstract

Organizational change is a necessity for companies that seek to remain competitive, particularly in the national healthcare equipment industry. A strong corporate culture plays a crucial role in supporting organizational transformation. One of the key factors in building an adaptive culture is leadership communication. This study examines how leadership communication styles—including vertical, horizontal, and transformational communication—can assist healthcare equipment companies in managing change and enhancing employee engagement. The study explores challenges in establishing effective communication and the outcomes of implementing communication strategies that support a strong corporate culture. Based on the analysis conducted, it was found that open and adaptive leadership communication can increase employee loyalty, improve work efficiency, and accelerate adaptation to technological and regulatory changes. Therefore, it is essential for healthcare equipment companies to develop transparent communication systems and provide communication training for leaders to manage change more effectively.
Co-Authors Lusianawati, Hayu Purnomo, Marlinda Irwanti Tomasowa, Gloria Angelita