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All Journal Edukasi Islami: Jurnal Pendidikan Islam Triwikrama: Jurnal Ilmu Sosial The Eastasouth Journal of Social Science and Humanities
Purnomo, Marlinda Irwanti
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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NOSTALGIA BUDAYA POLITIK STRATEGI KAMPANYE RANO KARNO MELALUI CITRA “SI DOEL” PERSPEKTIF KONSTRUKSI SOSIAL REALITAS Yolanda, Asti Tresna; Prasetyo, Gunawan; Purnomo, Marlinda Irwanti
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 7 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i7.9730

Abstract

Budaya politik di Indonesia terutama melalui pemanfaatan simbol budaya populer dan nostalgia, berperan penting dalam membentuk perilaku pemilih dan meningkatkan elektabilitas kandidat politik. Metode penelitian ialah kualitatif dengan desain studi kasus. Kerangka teori yang digunakan adalah konstruksi sosial realitas untuk memahami eksternalisasi, objektivasi, dan internalisasi citra "Si Doel" dalam nostalgia budaya politik. Pengumpulan data dengan cara observasi materi kampanye dan analisis dokumen. Analisis isi dan triangulasi data digunakan untuk memastikan validitas temuan dengan membandingkan berbagai sumber informasi, yang membantu memahami dampak nostalgia budaya pada pemilih. Temuan penelitian ini adalah strategi kampanye Rano Karno melalui citra "Si Doel" berhasil memanfaatkan proses konstruksi sosial realitas, di mana eksternalisasi, objektivasi, dan internalisasi berperan penting dalam membentuk persepsi masyarakat.
The Role of Employee Digital Literacy in Combating Mass Layoff Hoaxes on Social Media Platforms Maddi, Jaenal Hasyim; Purnomo, Marlinda Irwanti
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.439

Abstract

The advancement of digital technology has accelerated the flow of information widely and rapidly, but it also presents challenges in the form of hoaxes that can harm individuals and organizations. In the corporate context, mass layoffs (PHK) often become targets of fake news, causing panic and instability in the workplace. Employees play a crucial role in countering these hoaxes through strong digital literacy. This article examines how employees' digital literacy can contribute to combating mass layoff hoaxes on social media to maintain corporate stability. Using Katherine Miller’s organizational communication theory and the concept of digital literacy, this study highlights the importance of education and digital awareness in the workplace.
The Phenomenon of Celebrity Recruitment as Legislative Members from the Perspective of Dramaturgy Theory Maddi, Jaenal Hasyim; Purnomo, Marlinda Irwanti
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 02 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i02.441

Abstract

The phenomenon of recruiting celebrities as legislative members has become a trend in various countries, including Indonesia. This phenomenon has sparked debates, particularly concerning the capabilities, credibility, and motivations of celebrities in politics. This theory likens social life to a stage performance, where individuals play specific roles to gain social recognition. This study employs a qualitative research method with a case study approach on several celebrities who have become legislative members. The findings indicate that many celebrities utilize their popularity as social capital to gain voter support but often face challenges in adapting to the complex legislative role. The study also reveals that the performance displayed in public often differs from the reality behind the scenes. In conclusion, the image-building strategies employed by celebrity politicians significantly determine their success in establishing political legitimacy in the eyes of the public.
THE BANDWAGON EFFECT OF A SIMPLE CANDIDATE PREFERENCE MODEL AS A MODEL OF POLITICAL EDUCATION COMMUNICATION Hasibuan, Iskandar Muda; Morissan, Morissan; Purnomo, Marlinda Irwanti
Edukasi Islami: Jurnal Pendidikan Islam Vol. 14 No. 001 (2025): Edukasi Islami: Jurnal Pendidikan Islam (Spesial Issue)
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v14i001.9412

Abstract

Purpose: This study aims to analyze the influence of political communication strategy models, namely the bandwagon effect, expected utility, and simple candidate preferences partially on voters' voting decisions, as well as to analyze the similarities and differences in the effectiveness of implementing these political communication strategy models among the three candidate pairs. Method: The research approach is quantitative. The population is the millennial generation of Indonesian citizens (WNI) registered on the Permanent Voter List (DPT) in DKI Jakarta Province who have characteristics as millennials, voted in the presidential election on February 14, 2024, and before the election day had the opportunity to participate in the political communication of the three presidential candidates through social media platforms. The sampling technique is purposive sampling. Secondary data collection techniques through study desks, while primary data collection techniques through survey and interview methods. The data analysis technique uses Structural Equation Modeling Partial Least Square (SEM-PLS). Result: The results of the study indicate that the simple candidate preference model has a significant influence in shaping people's political choices through social imitation mechanisms and perceptions of candidate popularity. Conclusion: The bandwagon effect that emerges can increase political participation and awareness of the democratic process, but also has the potential to reduce the quality of political rationality if it is not balanced with critical political education.
Co-Authors Hasibuan, Iskandar Muda Maddi, Jaenal Hasyim Morissan Morissan, Morissan Prasetyo, Gunawan Yolanda, Asti Tresna