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All Journal Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Tourism Economics, Hospitality, and Business Management Journal
Afiyah, Zakiyatul
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Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of E-Commerce in Improving Incomes, Product Sales, and Market Reach of Culinary MSMEs in Pancoran Mas District of Depok City Afiyah, Zakiyatul; Rachmawati, Rini; Kurniawan, Andri
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 1 (2025)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v10i1.2799

Abstract

The smart economy is part of the smart city aspect that aims to support economic activities and adapt to the current era of information technology. The most dominant micro businesses in Pancoran Mas District are businesses engaged in the culinary sector. One effort to increase the marketing reach of micro-businesses in Pancoran Mas District, especially in the culinary sector, is by utilizing e-commerce. This study was conducted to determine the differences between income, product sales, and marketing reach before and after the utilization of e-commerce. The method used in this study is the quantitative descriptive method. The results of the study indicate that from the processing of the wilcoxon test, there is a significant difference between income, product sales, and marketing reach before and after the use of e-commerce by culinary micro-businesses actors in Pancoran Mas District, Depok City.
The Analysis of Carrying Capacity toward the Sustainable Development of Pentingsari Tourism Village, Sleman Regency Yulaichah, Yulaichah; Umaroh, Rokhmatul; Afiyah, Zakiyatul; Muta'ali, Lutfi
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 2 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i2.886

Abstract

The tourist village of Pentingsari encounters challenges due to rapid growth into a national and international tourist destination. The major issue is the tourist flow management to prevent exceeding the rate against the social capacity and the village. The concept of carrying capacity becomes a crucial matter in this context. This research attempts to find the physical carrying capacity (PCC), real carrying capability (RCC), and effective carrying Capacity (ECC) of the Pentingsari Tourism Village; to make an estimated rate of tourist visits in Pentingsari Tourism Village; to provide advice for sustainable tourism management strategies based on the findings of the support capability analysis. This mixed research method research applied primary and secondary data sources. The results found that the PCC, RCC, and ECC calculations and projections of the number of visits to the Pentingsari Tourist Village from 2028 to 2048 were still acceptable. However, further monitoring of the environmental sustainability is important. Therefore, the management strategy recommendation is important for the village by considering the economic, environmental, and social-cultural aspects to ensure sustainable tourism development.
Co-Authors ANDRI KURNIAWAN Muta'ali, Lutfi Rini Rachmawati Umaroh, Rokhmatul Yulaichah, Yulaichah